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Mountain View Group

ABA11 Winner / How to Enter

Company: Mountain View Group, Schenectady, NY
Company Description: Founded in 1981 as a film production company, Mountain View Group has produced documentaries, commercials, print materials, multimedia and high-end corporate image films. Our 11 employees staff offices in Atlanta and New York State.
Nomination Category: Video Awards Categories
Nomination Sub Category: Security/Safety

Nomination Title: That's Green to Me

    The date on which this nominated production was first distributed or otherwise made public:

        April 14, 2010

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL for an online version of your production if applicable. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - for example, []:

        Underwriters Laboratory was a sponsor of Earth Day activities on the National
Mall in Washington, DC.  The objective was to disseminate content and promote
attendees to stop in at the UL booth for additional information, giveaways, and
education.  Moms (who are also the target demographic) talk intimately to other
moms about the things they do to provide healthy, green, and safe environments
for their families.  A series of four vignettes were played individually and as
a campaign throughout the live event on a “jumbotron” screen.

    List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Creative Agency:  MS&L Worldwide
Client:  Underwriters Laboratory
Executive Producer:  Stephen Pruitt
Producer:  Kelly Rodts
Director of Photography:  Tim Glover
Agency Producer:  Cally Bybee
Agency Creative Director:  Karlenne Trimble