Marketing Awards Judging Committee

Chair:

Derek Gerry, Senior Director of Strategic Accounts
C-4 Analytics LLC, Wakefield, Massachusetts, United States

In his role as Senior Director of Strategic Accounts at C-4 Analytics, Derek Gerry uses the latest AI and measurement tools to drive market share gains and ROI for clients in the healthcare, energy, legal and retail sectors. Prior to joining C-4 Analytics in 2009, Derek developed online marketing content, campaigns and strategies for several Fortune 500 companies, including Standard & Poor’s, IAC and Harcourt Brace. In a career marked by the need for rapid transitions in technology, Derek continues to hold fast to the basic tenets of marketing: Deliver meaningful messages for customers and measurable results for clients. As tools and platforms evolve, marketers must do more than simply be there. Success is driven by understanding customer needs and the ways that technology can meet them. Winning strategies can be perfected by careful analysis of customer data. Today’s marketer must be fluent in two-way communication with audiences, taking the time to learn how new tools can drive new possibilities, not simply automate creation.

Derek is a devout fan of Saul Bass, Douglas Adams and The Beatles. He lives just north of Boston with his wife, five-year-old son and a very needy Burmese cat. On being invited to Chair, Derek told us: “I find the Marketing awards among the most valuable resources for discovery each year. No matter the medium, no matter the size of the business, there are forward-thinking ideas and strategies on display that represent the best of what thoughtful marketing can achieve.”

Committee: