Marketing Awards

  

2015 Marketing Awards Categories Stevie® Award Finalists

Awards in all of these categories were announced and presented at the ABA's traditional banquet in Chicago on June 22.

Marketing Campaign - Industry Categories
Marketing Campaign - Specialty Categories
Marketing Professional Categories

Marketing Campaign of the Year - Industry Categories

Marketing Campaign of the Year - Agricultural / Industrial / Building 
GOLD STEVIE WINNER:
Regal Power Transmission Solutions, Florence, KY: Only Mother Nature Moves More Air Than Browning
BRONZE STEVIE WINNER:
Meat & Livestock Australia, Washington, DC: Increase Australian Lamb Consumption One Target City At A Time

Marketing Campaign of the Year - Automotive - Vehicles & Aftermarket 
GOLD STEVIE WINNER:
Michelin North America, Greenville, SC: Michelin Reinvents the Tire Category
SILVER STEVIE WINNER:
Outsell, Minneapolis, MN & Saatchi &Saatchi, New York, NY: 2014 Toyota Highlander Launch
BRONZE STEVIE WINNERS:
Digital Air Strike, Scottsdale, AZ: Digital Air Strike's Marketing Campaign of the Year - Legacy Ford
Momentum Worldwide, New York, NY: Bentley Studio

Marketing Campaign of the Year - Corporate Reputation / Professional Services 
GOLD STEVIE WINNER:
Accenture, Chicago, IL: Accenture Strategy and Digital Launch
BRONZE STEVIE WINNER:
Merkle, Columbia, MD: 2014 Marketing Imperatives

Marketing Campaign of the Year - Energy/Nutrition and Personal Care Products & Services
GOLD STEVIE WINNER:
C3 Agency, Atlanta, GA: Yes To Carrots 2014 #YesToMovement Beauty Bike Tour
SILVER STEVIE WINNER:
Blue Wheel Media, Troy, MI: Metabolic Nutrition's Unleash Your Superhero Marketing Campaign

Marketing Campaign of the Year - Financial Products & Services 
GOLD STEVIE WINNER:
Synchrony Financial, Stamford, CT: Synchrony Financial Brand Campaign Launch
SILVER STEVIE WINNER:
97th Floor, Lehi, UT: The History of the Tax Code
BRONZE STEVIE WINNERs:
BMO Capital Markets, Chicago, IL: BMO Superhero Mailer
Lincoln Financial Distributors, Radnor, PA: Lincoln Financial Distributors Wealth Protection Expertise

Marketing Campaign of the Year - Government / Institutional / Recruitment 
GOLD STEVIE WINNER:
BBR / Covalent Logic / tommysTV / Click Here, Lafayette, LA: Louisiana Economic Development - Come Home, Louisiana
BRONZE STEVIE WINNER:
Nicor Gas, Naperville, IL: Nicor Gas' energySMART Customer Stories campaign

Marketing Campaign of the Year - Healthcare - Disease Education & Awareness and Rx 
GOLD STEVIE WINNER:
United Regional Health Care System, Wichita Falls, TX: Partners In Your Good Health
BRONZE STEVIE WINNERs:
The Navicor Group, LLC, Westerville, OH: Time that therapy evolved
Pharmaceutical Research and Manufacturers of America (PhRMA), Washington, DC: Access Better Coverage Campaign

Marketing Campaign of the Year - Insurance 
GOLD STEVIE WINNER:
Momentum Worldwide, New York, NY: Allstate (Property Insurance) - Protect It Or Lose It Campaign
SILVER STEVIE WINNER:
VSP Vision Care, Rancho Cordova, CA: VSP | Our Focus. Your People.
BRONZE STEVIE WINNERs:
Applied Underwriters, Foster City, CA: Applied Underwriters Expect Big Things" Campaign"
The Boon Group, Austin, TX: GetSmart Campaign
HUB International, Westmont, IL: HUB BDT's Marketing Campaign
The Word & Brown Companies, Orange, CA: Word and Brown General Agency 2015 Marketing Campaign

Marketing Campaign of the Year - Retail 
GOLD STEVIE WINNER:
CP+B, Boulder, CO: Best Buy Hinting Season
BRONZE STEVIE WINNER:
BDS Marketing, Inc., Irvine, CA: BDS Marketing, Inc. Keeps California Golden: How Energy Ambassadors Have Inspired Action at Retail

Marketing Campaign of the Year - Software 
GOLD STEVIE WINNER:
Yeager, Scottsdale, AZ: Avnet and SAP Partner Program Launch Campaign
BRONZE STEVIE WINNER:
LANDESK Software, South Jordan, UT: LANDESK Shadow IT Campaign

Marketing Campaign of the Year - Transportation 
GOLD STEVIE WINNER:
Bell Helicopter, Dallas, TX: Bell Helicopter 505 Jet Ranger X Reveal
BRONZE STEVIE WINNER:
Maryland State Highway Administration, Baltimore, MD: Walk Smart Ocean City Campaign

Marketing Campaign of the Year - All Other Industries
GOLD STEVIE WINNER:
Signet Interactive, Houston, TX: Big Play Scoring - The Fantasy Football Upgrade
SILVER STEVIE WINNER:
Mohawk Flooring, Calhoun, GA: Mohawk Flooring's SmartStrand Unleashed
BRONZE STEVIE WINNER:
The James Agency, Scottsdale, AZ: Spinato's Pizzeria 40th Anniversary Campaign

 

Marketing Campaign of the Year - Specialty Categories

Brand Experience of the Year - Business-to-Business 
GOLD STEVIE WINNER:
Godfrey Q and Partners, LLC, San Francisco, CA: Symantec's The Backup Of Destiny Campaign
SILVER STEVIE WINNERS:
Cisco, San Jose, CA: Cisco Champions: Cisco's 2015 Brand Experience Campaign
Godfrey Q and Partners, LLC, San Francisco, CA: Symantec's Do It All Campaign
Level 3 Communications, Broomfield, CO: Level 3 B2B Brand Campaigns
MarketBridge, San Francisco, CA: Dell Partner 500
BRONZE STEVIE WINNERS:
CyraCom International, Inc., Tucson, AZ: CyraCom's 2014 Level Up Your Language Access Program Campaign
Univision Communications Inc., New York, NY: UCI 2014 Upfront Campaign

Brand Experience of the Year - Consumer 
GOLD STEVIE WINNER:
97th Floor, Lehi, UT: Blendtec's 2014 Google+ Brand Experience Campaign
BRONZE STEVIE WINNER:
Sears Hometown and Outlet Stores, Hoffman Estates, IL: Sears Hometown & Outlet Stores' Online Review Innovation

Mobile Marketing Campaign of the Year 
GOLD STEVIE WINNER:
Fiksu Inc., Boston, MA: American Well's Telehealth App Campaign

Branded Content Campaign of the Year 
GOLD STEVIE WINNER:
Thomson Reuters, New York, NY: Thomson Reuters ONESOURCE Taxologist Campaign
SILVER STEVIE WINNERS:
CSC, Falls Church, VA: Global CIO Survey 2014-2015
DEWALT, Towson, MD: DEWALT's American Story Campaign
Guitar Center, Westlake Village, CA: Guitar Center Sessions
Jive Software, Palo Alto, CA: Jive Software Launches Core Identity
Red Door Interactive, San Diego, CA: We Are Marathoners
BRONZE STEVIE WINNERS:
Decision Resources Group, Burlington, MA: 2014 Hospital Consolidation Campaign
EMI Strategic Marketing, Boston, MA: Citizens Commercial Banking 2015 Rebrand
Merkle, Columbia, MD: Connected CRM Book

Online Marketing Campaign of the Year 
GOLD STEVIE WINNER:
YouTube, San Francisco, CA: YouTube LSTN
SILVER STEVIE WINNER:
KEO Marketing, Phoenix, AZ: KEO Marketing Inc.'s Online Marketing Campaign
BRONZE STEVIE WINNERS:
97th Floor, Lehi, UT: Buffalo Wild Wings Copycat Recipes for Blendtec
C-4 Analytics, Saugus, MA: C-4 Analytics' Lexus Conquest: How to Make the Best Better
LANDESK Software, South Jordan, UT: Shavlik Amplify SCCM Campaign
Netsertive, Morrisville, NC: Netsertive and Nationwide Just Say Yes (to Digital Marketing)
The Institutes, Malvern, PA: Filling the Insurance Industry?s Talent Gap Through MyPath

New Product or Service Introduction of the Year 
GOLD STEVIE WINNER:
Zija International, Lehi, UT: Améo Essential Oils Product Division Launch Campaign
SILVER STEVIE WINNER:
Red Door Interactive, San Diego, CA: Building HEOS from Concept to Launch
BRONZE STEVIE WINNER:
Decision Resources Group, Burlington, MA: Country Archetypes - GMAS Product Launch

Small-Budget Marketing Campaign of the Year (<$3 million)
GOLD STEVIE WINNER:
USA North 811, Concord, CA: Call 811 Kentucky Derby & Triple Crown Campaign
SILVER STEVIE WINNER:
MarketBridge, San Francisco, CA: Dell Smart Office Campaign
BRONZE STEVIE WINNERS:
BMO Capital Markets, Chicago, IL: 2 Minute Advantage Ad Campaign
BMO Capital Markets, Chicago, IL: BMO Superhero Mailer
KEO Marketing, Phoenix, AZ: KEO Marketing Inc.'s Small Budget Marketing Campaign
LANDESK Software, South Jordan, UT: LANDESK Windows XP Migration Campaign
Level 3 Communications, Broomfield, CO: Level 3 Cloud Connect Solutions Campaign
Level 3 Communications, Broomfield, CO: Level 3 Communications Voice Complete Campaign
Pacific Life, RSD, Newport Beach, CA: LIFT Retirement Savings with the Help of a Variable Annuity Campaign

Viral Marketing Campaign of the Year 
GOLD STEVIE WINNER:
IBM, Austin, TX: IBM's Viral Marketing Campaign: #NewWayToWork

Marketing Professional Categories

Marketing Department of the Year 
GOLD STEVIE WINNER:
MyCase, Inc., San Diego, CA: MyCase's Marketing Department
BRONZE STEVIE WINNERS:
Beeline, Jacksonville, FL: Beeline's Marketing Department
Fareportal, New York, NY: Fareportal marketing department
Toshiba America Medical Systems, Inc., Tustin, CA: Toshiba's Marketing Department Repositions the Way it Talks to Customers in the Face of Sweeping Healthcare Legislation

Marketing Executive of the Year - Advertising, Marketing, and Public Relations, Business Services and Diversified Services 
GOLD STEVIE WINNER:
Roth Staffing Companies, L.P., Orange, CA: Staci Johnson, VP of Marketing for Roth Staffing Companies, is the epicenter of organization's success
SILVER STEVIE WINNER:
Accenture, Chicago, IL: Teresa L. Poggenpohl, Senior Managing Director, Global Image
BRONZE STEVIE WINNERS:
Stratus Interactive, West Chester, PA: Kymberly Robinson, CEO
ZipRecruiter, Santa Monica, CA : Allan Jones, Chief Marketing Officer

Marketing Executive of the Year - All Other Industries 
GOLD STEVIE WINNER:
Isagenix International, Chandler, AZ: Erik Coover, Vice President of Global Field Development
SILVER STEVIE WINNERS:
Guitar Center, Westlake Village, CA: Dustin Hinz, VP of Brand Experience and Entertainment Marketing
PayPal, San Jose, CA: Christina Smedley, Vice President, Global Brand and Communications Officer
Thomson Reuters, New York, NY: Tobias Lee, Chief Marketing Officer at Thomson Reuters Tax & Accounting business
BRONZE STEVIE WINNERS:
Fareportal, New York, NY: Brijen Rajput, SVP of online marketing
U.S. Green Building Council, Washington, D.C.: Taryn Holowka, Senior VP Marketing, Communications & Advocacy

Marketing or Advertising Agency of the Year 
GOLD STEVIE WINNER:
MELT, Atlanta, GA: MELT, LLC
SILVER STEVIE WINNERS:
97th Floor, Lehi, UT: 97th Floor
Chatter Buzz Media, Orlando, FL: Chatter Buzz Media
Gavin Advertising, York, PA: Main Street Gives Madison Ave a Run for Its Money
George P. Johnson, Auburn Hills, MI: George P. Johnson Experience Marketing
Method Savvy, Durham, NC: Method Savvy
BRONZE STEVIE WINNERS:
C-4 Analytics, Saugus, MA: C-4 Analytics Online Reputation Management
Flying Point Studios, Atlanta, GA: Flying Point Studios
Leadgenix, Provo. UT: Leadgenix: The Agency Agencies Turn To
The Navicor Group, LLC, Westerville, OH: The Navicor Group

Marketer of the Year 
GOLD STEVIE WINNER:
Charleston County Park and Recreation Commission, Charleston, SC: Gina Ellis-Strother, Director of Marketing
SILVER STEVIE WINNERS:
C-4 Analytics, Saugus, MA: Phil Murphy, Team Lead
Fareportal, New York, NY: Mike McGovern, Senior Director of Email Marketing
HighPoint Global LLC, Indianapolis, IN: Christie Cox, Director of Marketing & Corporate Communications
Kaspersky Lab North America, Woburn, MA: Jon Whitlock, Senior Director, Channel Marketing
BRONZE STEVIE WINNERS:
HighPoint Global, Reston, VA: Christie Cox, Director of Marketing
Jewish Alliance of Greater Rhode Island, Providence, RI: Brian Sullivan, Director of Marketing