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Market of Choice

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Company: Market of Choice, Eugene, OR
Entry Submitted By: CAWOOD
Company Description: Market of Choice's mission is in their name. Choice. It offers an extensive selection of the finest and freshest conventional, natural, organic, and health conscious products at affordable prices. It strives for a relaxing and enjoyable shopping experience with truly friendly people who care about the communities where they live and work.
Nomination Category: Web Site & Blog Categories
Nomination Sub Category: Food & Beverage

Nomination Title: Market of Choice's Web Site

When was this site or blog first published?

December 2008

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., []:

Our goal for to create preference and deepen
customer loyalty by extending our brand promise: Choice. Local. Relationships.
In four months, we’ve had 52,000 unique visits and 5.5 million content items
accessed. We did this by featuring employees, local farms and producers, and
customizing specials. Anyone can create a My Market page and choose their
favorite forums, blogs and specials to follow. When the information is updated,
only their custom choices are sent to their inbox. And we’ve made it easy to
interact with our staff and access menus,recipes and order forms. It’s truly,
“Food for the way you live.”

List the appropriate creative and production credits for this entry:

Advertising Agency - CAWOOD
Creative Director - Dana Turell
Art Director - Cari Ingrassia
Designer - Cory Cailteux
Programmer - Cory Cailteux
Writer - Jeneca Jones