The Jellyvision Lab

Company: The Jellyvision Lab, Inc. Chicago, IL
Company Description: We have a unique vision for human-machine interface. Known for creating award-winning, best-selling interactive games like YOU DON’T KNOW JACK, our expertise is in interface design: we create applications that simulate human conversation - called “Interactive Conversations.” We assist larger organizations with marketing, lead conversion, training, consumer education and decision-making.
Nomination Category: Interactive Multimedia Categories
Nomination Sub Category: Sales

Nomination Title: Salesforce Prospector

1. The date on which this nominated production was first distributed or otherwise made public:

12/1/2009

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Provide here the URL of the nominated production. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - for example, [http://www.yourwebsite.com/link.html]:

http://salesforce.jellyvision-conversation.com/preview.php
Objectives were to introduce Salesforce CRM to a varied audience with differing
degrees of familiarity with the product or even CRM and speak to them in an
engaging and relevant manner.

The host of the Conversation uses humor, wit, and empathy to fully engage with
prospects and help educate them on Salesforce CRM. The interactive approach
ensures each user has a tailored experience so each gets the most relevant
information.

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Agency: The Jellyvision Lab, Inc.
Client: Salesforce.com
Writer/Director: Tom Haley
Artist: Dave Innis