Goodby Silverstein - Online Ad Campaign

Company: Goodby, Silverstein & Partners, San Francisco, CA
Company Description: Goodby, Silverstein & Partners is one of America's most respected creative advertising agencies. Founded in San Francisco by Creative Director's Rich Silverstein and Jeff Goodby in 1984, the agency now has over 300 employees and works for clients like HP, General Motors, eBay and Budweiser.
Nomination Category: Advertising
Nomination Sub Category: Best Online Ad Campaign

Nomination Title: Hewlett-Packard Patterson iPod Campaign

   1. The date in 2004 on which this nominated campaign was first run, aired, or otherwise made public:

September 2004

   2. Briefly describe this nomination’s communications objectives and how it met those objectives. Include here the URL of the nominated campaign, if available. (up to 100 words):

Demonstrates that the HP+iPod allows you to access to worlds of music and
creativity and that the PC user now has more opportunities to enjoy more music
than ever before.

http://www.goodbysilverstein.com/awards/campaign/cord_music/

   3. List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Client: Hewlett Packard Inc.
Agency: Goodby, Silverstein & Partners
Creative Directors: Steve Simpson, Keith Anderson
Associate Creative Director: Will McGinness
Art Director: Will McGinness
Copywriter: Steve Simpson
Account Executive: Jill Sammons, Justin Young
Producer:Amanda Kelso,
Associate Producer: Deborah Chien
Production Company: James Patterson of Presstube