Exhibitgroup/Giltspur
Company: Exhibitgroup/Giltspur, Grapevine, TX
Company Description: Exhibitgroup/Giltspur (EG) is an award-winning experiential marketing agency known for creating meaningful and memorable connections between leading companies and their customers.
Nomination Category: Interactive Multimedia Categories
Nomination Sub Category: Marketing
Nomination Title: EG e-Brochure
The date on which this nominated production was first distributed or otherwise made public:
March 2009
Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Provide here the URL of your nominated production:
http://www.e-g.com/brochure
Exhibitgroup/Giltspur is recognized as a green thought leader in the
exhibit and event marketing industry. As such, it seemed only right
that the company’s newest brochure should appear online rather than as
a resource-wasting printed piece. EG’s e-brochure still has pages that
turn, but interactively. Its design and colors are bright and bold, but
not a drop of ink was used. And no trees were harmed during its
production. The brochure also includes embedded video, along with
photos and copy that can be zoomed in and out for easier
viewing/reading.
List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
Agency-Exhibitgroup/Giltspur
Creative Director-Frank Laudo
Art Directors-Heather Camardello, Frank Laudo
Copywriter-Chris Smeaton
Programmers-Steve Durman, Melanie Richeson