Company: EffectiveUI, Denver, CO
Entry Submitted By: Point Blank Communications
Company Description: EffectiveUI is a full-service user experience agency that simplifies complex experiences, bringing value to people’s lives. By researching and articulating user needs, our team of customer insight, design and development experts create custom applications that improve digital interactions and enhance emotional engagement with a company and brand.
Nomination Category: Annual Report & Literature Categories
Nomination Sub Category: Best Marketing or Sales Brochure or Kit - Print
Nomination Title: EffectiveUI Promotional Kit
The date on which this nominated material was first distributed or otherwise made public:
The EffectiveUI promotional kit was first distributed at the Adobe MAX conference, held October 3-5, 2011 in Los Angeles.
Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words).
The EffectiveUI promotional kit was created to exemplify EffectiveUI’s services for our core customers, including Fortune 500 companies, while creating brand recognition. It is provided as giveaways at industry conferences. The design and layout in the kit includes: a sketchbook and stencil, to be used by a design audience; executive journals in three different formats for C-level audience; and Agile cards, to showcase our technical expertise in implementing the Agile process, along with our design capabilities.
List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:
ART DIRECTOR/S: Dave Scott
DESIGNER/S: Eddie Breidenbach