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Dawson + Murray + Teague Communications

ABA10 WinnerCompany: Dawson + Murray + Teague Communications, Dallas, TX
Company Description: DMT Communications provides the following services: communications strategies and plans; crisis communications; corporate, issue and product positioning/publicity; branding; marketing collateral design/production; trade advertising; community/media relations; internal communications; and more.
Nomination Category: Corporate Literature Categories / Publication Awards
Nomination Sub Category: Best Marketing or Sales Brochure or Kit - Print

Nomination Title: Retina Foundation of the Southwest Annual Letter

1. The date on which this nominated material was first distributed or otherwise made public:

November 17, 2009

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words).

The Retina Foundation of the Southwest annually distributes an appeal letter to
donors. DAWSON + MURRAY + TEAGUE Communications (D+M+T) was asked to design and
print the 2009 letter.

1. Design an attention-grabbing annual letter that would increase donations.

November 2,2009 Proposal accepted
November 4, 2009 D+M+T sends design to RFSW
November 5, 2009 RFSW approves design
November 10, 2009 D+M+T sends design to printer
November 17, 2009 Letters distributed

Retina Foundation of the Southwest patients, previous donors, doctors and board

Applicable Research
D+M+ T reviewed previous RFSW letters and donor letters from similar organizations.

The 2009 annual letter resulted in donations totaling more than $100,000 for the
Retina Foundation of the Southwest.

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City: