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Dawson + Murray + Teague Communications

ABA10 WinnerCompany: Dawson + Murray + Teague Communications, Dallas, TX
Company Description: DMT Communications provides the following services: communications strategies and plans; crisis communications; corporate, issue and product positioning/publicity; branding; marketing collateral design/production; trade advertising; community/media relations; internal communications; and more.
Nomination Category: Corporate Literature Categories / Publication Awards
Nomination Sub Category: Best Marketing or Sales Brochure or Kit - Print

Nomination Title: Retina Foundation of the Southwest Annual Letter

1. The date on which this nominated material was first distributed or otherwise made public:

November 17, 2009

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words).

Rationale/Purpose
The Retina Foundation of the Southwest annually distributes an appeal letter to
donors. DAWSON + MURRAY + TEAGUE Communications (D+M+T) was asked to design and
print the 2009 letter.

Goals
1. Design an attention-grabbing annual letter that would increase donations.

Timeline
November 2,2009 Proposal accepted
November 4, 2009 D+M+T sends design to RFSW
November 5, 2009 RFSW approves design
November 10, 2009 D+M+T sends design to printer
November 17, 2009 Letters distributed

Audience
Retina Foundation of the Southwest patients, previous donors, doctors and board
members.

Applicable Research
D+M+ T reviewed previous RFSW letters and donor letters from similar organizations.

Evaluation
The 2009 annual letter resulted in donations totaling more than $100,000 for the
Retina Foundation of the Southwest.

3. List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City: