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BMO Capital Markets

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Company: BMO Capital Markets, New York, NY
Company Description: BMO Capital Markets provides capital raising, investment, advisory, treasury and research services for corporate, government and institutional clients. BMO Capital Markets is a member of BMO Financial Group (NYSE, TSX: BMO), one of the ten largest banks in North America, with US$361 billion total assets and 37,000 employees as at January 31, 2009.
Nomination Category: Live Event Categories
Nomination Sub Category: Best Tradeshow or Convention

Nomination Title: BMO Capital Markets: 2008 Global Metals and Mining Conference

The date on which this nominated production was presented:

February 24-27, 2008; Hollywood, Florida

Briefly describe the nominated event's communications objectives and how it met those objectives (up to 500 words). After this description, provide URLs to online photographs, video clips, press clippings, etc. that will portray the event for the judges. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:

BMO Capital Markets and our parent company, BMO Financial Group, have served
the metals and mining industry for nearly a century. Today, the industry is
fully globalized, and we compete with the largest financial institutions in
the world for the opportunity to serve metals and mining clients.

Each year, to build upon the efforts of our investment and corporate banking
professionals, we invite industry leaders from around the world to come
together at our Global Metals & Mining conference.

A year in development by a dedicated in-house events team, our 2008 Global
Metals & Mining Conference demonstrated that we can bring together key
decision-makers from one of the world’s most competitive industries.

Goals:
Our key goals were to attract the ideal mix of high-level corporates and
institutional investors and provide an atmosphere that promoted an open
exchange of business ideas. We offered attendees:
• More than 100 presentations by the world's leading mining CEOs
• A custom tool to set up meetings between mining companies and investors
• An archive webcast of the event
• Daily video presentations on in-room TV channel
• Daily conference news update

Results:
More than 1200 delegates attended the conference, including 531 mining
executives, 360 institutional investors and 134 internals. More than 3,153 one-
on-one meetings were arranged, and we received 2,700 hits on our webcast
archive.

This open exchange of ideas attracted coverage from global business news
outlets including: Barron’s, Bloomberg, CNN Money, Dow Jones News, Forbes,
Globe and Mail, Mineweb, Mining Weekly, MSN Money, Resource Investor, and Wall
Street Journal.

Our objective was to assemble the top decision-makers in metals and mining,
and position BMO Capital Markets as the leading financial services partner to
the sector. Although we compete against much larger financial institutions in
this space, we delivered a best-in-class conference that succeeded in
generating record attendance, significant media coverage, and unparalleled
opportunities for industry players to meet and share information.

Please see our overview video and other supporting information at:
http://www.bmocm.com/awardsubmissions

List the appropriate creative and production credits for this entry: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City: