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BGT Partners

ABA11 Winner / How to Enter

Company: BGT Partners, Miami, FL
Company Description: We are a global interactive services firm that helps companies strengthen brand and business relationships through digital marketing and technology solutions. Clients include the 2008 Beijing Olympic Committee, Avaya, Sony and FedEx. Founded in 1996, headquartered in Miami, with offices in Chicago, New York, Los Angeles, Paris, and Latin America.
Nomination Category: Website Awards & Blog Craft & Function Categories
Nomination Sub Category: Best Web Animation

Nomination Title: Darden Generation Commitment

    When was this site or blog first published?

        June 2010

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:

        http://www.generationcommitment.com
The new and improved Darden site was designed to provide more comprehensive and
easy to access information about the company and its brands. More extensive
content was developed to help better communicate with and educate prospective
employees, investors, media and the philanthropic community. This new
sustainability site allows our employees, guests, business partners and other
interested parties to understand our approach to sustainability and monitor our
progress. The new sustainability microsite features information on Darden’s
commitment to seafood sustainability and how the company is working to help
ensure the health of global fisheries, key commitments, including the company’s
goal to reduce per-restaurant energy and water use by 15 percent by 2015,
strategic partnerships with third-party organizations including the
Sustainability Consortium and the New England Aquarium and video testimonials
from Darden employees and partners. This new microsite will enable us to
provide the most up-to-date information about Darden's sustainability efforts.
It’s also a great way to engage the 180,000 employees on sustainability issues,
in particular their Green Teams, whose effort and input have been critical to
the success of all Darden sustainability strategy

    List the appropriate creative and production credits for this entry:

        Darden Online Marketing Team