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BGT Partners

ABA11 Winner / How to Enter

Company: BGT Partners, Miami, FL
Company Description: We are a global interactive services firm that helps companies strengthen brand and business relationships through digital marketing and technology solutions. Clients include the 2008 Beijing Olympic Committee, Avaya, Sony and FedEx. Founded in 1996, headquartered in Miami, with offices in Chicago, New York, Los Angeles, Paris, and Latin America.
Nomination Category: Website Awards & Blog Categories
Nomination Sub Category: Food & Beverage

Nomination Title: Darden - LongHorn Website Redesign

    When was this site or blog first published?

        September 2010

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:

        http://www.longhornsteakhouse.com
The new and improved Darden LongHorn Restaurant site was designed to provide
individuals who use Casual Dining Restaurants frequently, and are familiar with
many different types of cuisines. The last site refresh was in late 2007 while
the Darden brand positioning were still in the works of being finalized. This
new LongHorn Restaurant site looks and feels more reflective of road house vs.
ranch house. The LongHorn menu is inspired by the passion for grilling of the
American West and offers the best quality steaks, fresh fish, seafood, chicken
and grilled vegetables. The guests are able to use this site functionally and
the “our menu” tab helps gives a nice intro to what the restaurant is about.
The restaurant locator feature is another one of the most visited sections on
the new site, giving the guests the opportunity to find the nearest restaurant
when necessary. The brand leverages the website to announce all upcoming
promotions and limited content images are updated with each promotion, about
six times each year. Access to the menu pricing is the latest feature and makes
sure the guests come to enjoy the full experience with no chance of surprise.
When Darden guests visit LongHorn’s, they are not only motivate by fulfilling a
craving, but also by the natural and ordinary ambiance the locations have to
offer.

    List the appropriate creative and production credits for this entry:

        Darden Online Marketing Team