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ABA11 Winner / How to Enter

Company: BDA, Woodinville, WA
Entry Submitted By: Barokas PR
Company Description: Today, BDA is more than 500 associates strong and operates in offices across the globe to bring their clients’ brands to life through merchandise that interacts, involves and inspires. In addition to working with hundreds of the Fortune 1000’s most admired brands, BDA manages merchandise promotions in conjunction with leading Hollywood studios, major sports leagues and many top gaming companies.
Nomination Category: Website Awards & Blog Categories
Nomination Sub Category: Consumer Products - Durables

Nomination Title:

    When was this site or blog first published?

        April 2011

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., []:

        As a brand fueled by innovation, POWER A needed a web presence that represents
its mission to create accessories that “amplify the experience consumers have
with the world's best technologies.” High-level goals for included delivering an engaging user experience;
increasing Google, Alexa and Compete rankings; building brand loyalty through
community and social media; and providing comprehensive product coverage. The
site presents a visually impactful story and invites the user to interact with
products via dynamic zoom, pan and rotational functions. speaks to
all audiences—core gamers, recreational gamers, moms and dads—and lets the
product do the talking.

    List the appropriate creative and production credits for this entry:

        Marketing – Karen Quilantang
Creative Director – Dan Meyer
Interactive Design – Thinh Tran