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AXA Distributors

ABA11 Winner / How to Enter

Company: AXA Distributors, LLC
Company Division/Group: AXA Equitable Production Group
Company Description: AXA Distributors, LLC. is the wholesale distribution company of AXA Financial, Inc., a member of the global AXA Group, one of the world's largest insurance and wealth management organizations.
Nomination Category: Video Awards Categories
Nomination Sub Category: Internal/Employee Communications

Nomination Title: Words From The Field Video

    The date on which this nominated production was first distributed or otherwise made public:

        April 2011

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL for an online version of your production if applicable. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - for example, []:

        Because of the difficult business environment, the client asked us to create a
video from the perspective of their top producers in the field, as opposed to
taping a message from executives in the home office. The video needed to
communicate the field's enthusiasm and commitment as well as a sense of the
geographic reach of the organization. This was achieved on a limited budget by
shooting in 5 cities around the country with a one person crew handling all
production aspects.

    List the appropriate creative and production credits for this nomination: Advertising Agency/City: Client: Art Director: Cinematographer: Creative Director: Designer: Director: Illustrator/City: Music Producer/City: Photographer/City: Printer/City: Producer: Production Company/City: Programmer: Writer: Web Development Firm/City:

Client: AXA Distributors, LLC
Production Company/City: AXA Equitable Production Group/New York City
Director/Cameraman/Editor: Stan Mendoza