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Company: atLarge, Inc., Sarasota, FL
Entry Submitted By: Common Language
Company Description: atLarge, Inc. is a privately held digital advertising agency focused on building client brands through compelling, online experiences. Founded in Sarasota in 2004, the firm specializes in all facets of Internet brand development including Web site development, analytics, Search Engine Optimization, Search Engine Marketing, Social Media marketing and usability design.
Nomination Category: Web Site & Blog Craft & Function Categories
Nomination Sub Category: Best Software Programming/Design

Nomination Title: IMG Academies' Web Site Software/Programming Design

When was this site or blog first published?

January 2009

Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., []:

Sports training and education mogul, IMG Academies was looking for more power
for their online brand. The answer was collaboration between atLarge and the
IMG marketing team. The goal was to raise awareness about IMG programs with
multimedia feeds and targeted funnels by sports. The result was an interactive
campaign with multimedia photo and video galleries, impactful animations,
recruiter portals and blogs by sport. URL:

List the appropriate creative and production credits for this entry:

Nathan Pyatte, Creative
Ayelen Carrasco, Creative
Adam Saah, Technical
Fred Weiss, Technical
Danny Watts, Strategy
Melissa Hembree, Project Management