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Arketi Group

ABA11 Winner / How to Enter

Company: Arketi Group, Atlanta, GA
Company Description: Arketi Group is a public relations and digital marketing firm that helps business-to-business technology organizations accelerate growth through intelligent strategy, public relations, messaging, branding and demand generation. Arketi’s core belief is that marketing generates revenue.
Nomination Category: Website Awards & Blog Categories
Nomination Sub Category: Materials & Construction

Nomination Title: Arketi Group Breaks Ground on Panattoni Construction’s New Website

    When was this site or blog first published?

        October 15, 2010

    Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:

        In 2010, Panattoni Construction partnered with Arketi Group to design and
launch and a new corporate website that would:

        1) Feature Panattoni’s portfolio of construction projects
2) Reflect the company’s new corporate brand
3) Position the company as a professional construction company with a national
footprint

        The finished website http://www.panconinc.com  features photography and
background information on more than 80 interactive projects. By applying the
new corporate brand to the website, Panattoni has more professional and
informative website. As a result, PCI’s website has become an online
destination where customers can interact, spend time and truly see Panattoni’s
value.

    List the appropriate creative and production credits for this entry:

        Agency: Arketi Group
Client: Panattoni Construction