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ABA10 WinnerCompany: adidas
Entry Submitted By: Isobar North America, Inc
Company Description: adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok, TaylorMade and Rockport.
Nomination Category: Web Awards / Web Site & Blog Categories
Nomination Sub Category: Consumer Products - Durables

Nomination Title: adidas miCoach

1. When was this site or blog first published?

March 6, 2008

2. Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., []:

Innovation and commitment are central to adidas’ brand. Based on these brand
values, adidas sought to provide the everyday runner access to the same
superior training available as the world’s most elite athletes—to give them the
opportunity to achieve their impossible.

The result is miCoach, the world’s most advanced interactive training system
that combines a digital platform with intuitive devices to motivate and guide
users, ensuring optimum training no matter the ultimate goal. miCoach collects
and analyzes personal data and creates a customized training plan based on your
fitness level and goals, while providing real-time feedback during your workout
via the miCoach pacer. At, runners can set goals, receive personalized plans,
monitor their progress over time, and find inspiration – all driven by the
latest Flash and Flex technologies and a visually rich interface.

To access the site, go to , username:, password: 111111.

3. List the appropriate creative and production credits for this entry:

Leonardo Ligresti, Client Partner
Amy Field, Project Manager
Slava Asipenko, Technical Lead
Brian Gillespie, Experience Design