Company: Acquity Group, LLC Chicago, IL
Company Description: Acquity Group is the world’s leading multi-channel commerce and digital marketing company, creating award-winning digital experiences across multiple devices for global brands. Our disciplinary approach brings together strategy, design, and technology to create brand-unique experiences that build unbreakable customer relationships.
Nomination Category: Website Awards & Blog Categories
Nomination Sub Category: Retail
Nomination Title: Radio Flyer website re-design
When was this site or blog first published?
Briefly describe this entry’s communications objectives and how it met those objectives (up to 100 words). Include here the URL of the nominated web site or blog. IMPORTANT: begin the URL with http://, and enclose the URL in square brackets - e.g., [http://www.ourwebsite.com]:
Acquity Group initially developed a digital strategy for the new,
eCommerce-enabled corporate website by defining how the online identity could
best serve the company’s customer base. The team worked to design, develop and
launch the revamped site on an open source eCommerce platform, giving Radio
Flyer the online functionality necessary for future growth. The expanded online
presence increases customer awareness of Radio Flyer product lines, better
educates shoppers on product functionality, offers visitors a convenient,
seamless digital shopping experience, and equips Radio Flyer with the tools to
more effectively execute online marketing campaigns. The new RadioFlyer.com
includes a number of innovative features that allows the company to promote
merchandise online and communicate directly
with its customers. Shoppers can purchase wagons, trikes, horses, scooters,
ride-ons, accessories and product replacement parts online, or use the store
locator to find the nearest brick-and-mortar retailer that sells their desired
product. Integrated product video demonstrations also give visitors the
capability to learn about specific toys and ask product-related questions.
List the appropriate creative and production credits for this entry: