Company: MWW Group Company Description: MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, technology and healthcare. Nomination Category: Corporate Communications, Investor Relations, & Public Relations Categories Nomination Sub Category: Best Public Relations Agency
Nomination Title: MWW Group: Innovate. Inspire. LEAD.
- Tell the story about what this nominated agency achieved since January 1 2007 (up to 500 words). Focus on specific accomplishments, and relate these accomplishments to past performance or industry norms. Be sure to mention obstacles overcome, innovations or discoveries made, and outcomes:
MWW Group began 2007 with a three word challenge: Innovate. Inspire. LEAD. This challenge was the agency’s rallying cry and served as the litmus test for all our client initiatives: Are they innovative? Do they inspire action? Do they help our clients LEAD? The agency has far surpassed this challenge, not only with its game-changing work for some of biggest and most respected brands in the world, but by never sacrificing the passion, flexibility and sense of urgency that our clients demand and deserve.
Innovate Throughout 2007, MWW Group introduced new practice areas, grew our existing line-up of services and also built strategic partnerships to provide even more value to our clients. These include: • The launch of Studio MWW, a visual branding practice that works with clients to identify visual and messaging elements that will differentiate their brands in the marketplace. • Significant growth of our sustainable technologies practice with new clients, such as Sun Microsystems, iGPS, New Jersey’s CleanPower Choice and more. • Integration of digital media strategies, through our DialogueMedia practice, into nearly all of our consumer marketing and corporate communications programs. Successes included launching Nikon’s D80 blogger program and Samsung’s online brand ambassador campaign. • New partnerships with Deutsch, Inc. (expand advertising services), Bell- Pottinger Group (extend international reach) and integrating our Financial Relations Board division to provide comprehensive IR services forclients.
Inspire Perhaps nothing personifies the MWW Group spirit more than our $1 million donation to the Clinton Global Initiative (CGI) with a pro-bono media relations and marketing campaign for Sabin Vaccine Institute, which fights neglected tropical diseases (NTDs) globally. The campaign has led to a $350 million commitment over the next five years toward NTD control from President Bush - exceeding funding goals by 1,400 percent, as well as nearly 25 million media impressions in a variety of top-tier media.
LEAD MWW Group achieved stand-out results for our existing clients in 2007, from building a legacy for the Chairman of Deloitte & Touche to gaining a 40.5 percent increase in stock price for Respironics to achieving the No. 1 market position for Nikon in the competitive digital SLR camera market. We’re extremely proud of the fact that more than a quarter of MWW Group’s clients have been with the firm for more than five years (and several have remained with us since our founding). And with more than 85 new clients added to our roster, including Anheuser-Busch, Dubai Aerospace Enterprise, Iceland, Naturally, ING Direct, Medco Health Solutions, National Hemophilia Foundation, Target, Under Armour and more, MWW Group has experienced a 13 percent increase in top line growth, 20 percent organic growth and record net revenues of more than $48 million.
Throughout our evolution from a one-man shop to an international organization, MWW Group has always looked to our clients' satisfaction as the most important measure of success. When clients like ING Direct say, “MWW Group knows what a client needs, rather than just what a client wants. That kind of chemistry is invaluable,” we know we're exceeding client expectations. This is what drives us every day at MWW Group, and the reason we will continue to innovate, inspire and LEAD.
- List hyperlinks to any online news stories, press releases, or other documents that support the claims made in the section above. IMPORTANT: Begin each link with http://, and enclose each link in square brackets; for example, [http://www.youraddress.com]:
http://video.mww.com/mwwmarketing/AmericanBusinessAwards.htm
- Provide a brief (up to 100 words) biography about the leader of this agency:
Michael W. Kempner is the founder, President and Chief Executive Officer of MWW Group. In addition to running the agency as a whole, Mr. Kempner plays an active role in many of the firm’s accounts and will play an active role in the strategic and creative development of the Estee Lauder business. Mr. Kempner’s expertise includes crisis communications, consumer lifestyle marketing and public and government affairs. He was named PR Professional of the Year in 2007 by PR Week, and PR Professional of the Year in 2005 by PRNews, the same year in which he received a Lifetime Achievement Award from PR News.
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