Video Awards Categories

These categories recognize excellence in videos produced for a business-related purpose that were first released or otherwise made public since January 1, 2022. 
   Nominations that won in the 2023 ABAs may be resubmitted for consideration in the 2024 ABAs.  If they have been updated with recent achievements they may be submitted to the same categories in which they won.  If they have not been updated they must be submitted to categories different from those in which they won.

Information to be submitted online for entries in these categories for the 2024 ABAs will include

a. An essay of up to 200 words describing the video's purpose and results to date

b. The video itself, in the form of an attachment or a URL, which you must attach to your entry through our attachment/link uploading tool

c. Optionally, you may list creative and production credits for your work - a list of the people and organizations that contributed to its development

H01. Automotive
H02: Beauty, Fashion & Lifestyle
H03. Branded Entertainment
     a. Business-to-Business
     b. Consumer
H04. Cause Marketing
H05. Charitable
H06. Corporate Social Responsibility
H07. Corporate Overview
H08. Diversity & Inclusion
H09. Documentary
H10. Educational Institution
H11. Events & Webcasts
H12. Financial Services - Banking
H13. Fitness, Health & Wellness
H14. Food & Drink
H15. Games
H16. Government Relations
H17. Influencer & Celebrity
H18. Internal/Employee Communications
H19. Low Budget (up to $25,000)
H20. Motivational
H21. News & Politics
H22. Not-for-Profit
H23. Orientation
H24. Pharmaceutical
H25. P.R.: Annual Reports
H26. P.R.: Government
H27. P.R.: Industrial
H28. P.R.: Media & Entertainment
H29. P.R.: Non-profit Fund Raising
H30. P.R.: Other
H31. P.R.: Technology
H32. Public Service & Activism
H33. Sales: Direct Response Marketing
H34. Sales: Government
H35. Sales: Industrial
H36. Sales: Media & Entertainment
H37. Sales: Other
H38. Sales: Technology
H39. Sales: Product Sales
H40. Sales: Service Sales
H41. Science & Technology
H42. Security/Safety
H43. Social Video
H44. Sustainability & Environment
H45. Sports
H46. Training / Instructional
H47. Travel & Tourism
H48. Viral
H49. Virtual Events & Experiences
H50. Workplace Culture