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This innovative production aimed to entertain and educate viewers about their exciting back-to-school offers. Through dynamic storytelling, lively visuals, and engaging agents, we successfully communicated the value of the offers while ensuring an enjoyable experience.
We leveraged a popular concept for tech companies for Saudi Telecom, the Ask Me Anything session. Sharing information often for telecoms is unrelatable and the message is lost because the audience is bored and leaves. Our unique approach to the information sharing nature of the content was bolstered by the fact we used real STC agents to create the content thereby increasing the relatable nature of the content as this really is what they do. It generated significant engagement, sparking conversations and increasing impact whereby STC adopted this as their new default on how to share informative content.
Our meticulous craftsmanship, including creative cinematography and editing techniques, enhanced the video's entertainment value. The incorporation of lively music, vibrant visuals, and engaging animations created an immersive narrative that captivated audiences.
In conclusion, "AMA" exemplifies how we cross pollinated storytelling from one industry into another with impact.