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ACTION LABS CONSULTANCY, AL Ramli, Manama, Bahrain: STC AMA video, relatablity is reach

Company: ACTION LABS CONSULTANCY
Company Description: Action Labs, the disruptive agency that propels businesses to new heights in the GCC region. We thrive on disrupting traditional approaches and revolutionizing the way businesses thrive in the digital era. Simply, we take your goal and reverse engineer how to get there and use the full spectrum of tools at our disposal to grow sales for brands.
Nomination Category: Video Categories
Nomination Sub Category: Award for Innovation in Direct Response or Sales Videos
2023 Stevie Winner Nomination Title: STC AMA video | relatablity is reach
  1. Provide the date on which this nominated video was released:

    Sept 2023

  2. Provide an essay of up to 625 words describing the video and the innovative aspects of the video that you are nominating:

    Total 180 words used.

    This innovative production aimed to entertain and educate viewers about their exciting back-to-school offers. Through dynamic storytelling, lively visuals, and engaging agents, we successfully communicated the value of the offers while ensuring an enjoyable experience.

    We leveraged a popular concept for tech companies for Saudi Telecom, the Ask Me Anything session. Sharing information often for telecoms is unrelatable and the message is lost because the audience is bored and leaves. Our unique approach to the information sharing nature of the content was bolstered by the fact we used real STC agents to create the content thereby increasing the relatable nature of the content as this really is what they do. It generated significant engagement, sparking conversations and increasing impact whereby STC adopted this as their new default on how to share informative content.

    Our meticulous craftsmanship, including creative cinematography and editing techniques, enhanced the video's entertainment value. The incorporation of lively music, vibrant visuals, and engaging animations created an immersive narrative that captivated audiences.

    In conclusion, "AMA" exemplifies how we cross pollinated storytelling from one industry into another with impact.

  3. Optionally, you may list creative and production credits for your video - a list of the people and organizations that contributed to its development:

     

Attachments/Videos/Links:
STC AMA video | relatablity is reach
URL STC AMA video