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Engineer Hani Abdel Rahman Awida: The Operational Director and CEO Behind the 14th Flower and Garden Festival’s Success
In 2024, Engineer Hani Abdel Rahman Awida served as the Operational Director and CEO of the 14th Flower and Garden Festival, a key event in Yanbu Industrial City celebrated for its focus on sustainability and innovation. Under his leadership, the festival featured a variety of themed corners, including the Recycling Garden, Gardening Corner, and Buildings Corner, among others. Engineer Hani’s ability to manage such a diverse range of exhibits while maintaining a cohesive theme of environmental sustainability was crucial to the event’s success. His strategic vision ensured the festival not only entertained but also educated the public on the importance of environmental stewardship.
Visionary Leadership in Sustainability
As the Operational Director and CEO of the Flower and Garden Festival, Engineer Hani’s vision extended beyond just creating an event—it was about crafting an immersive experience that aligned with Saudi Arabia’s Vision 2030 and the Kingdom’s broader sustainability objectives. Under his leadership, the Recycling Garden became a central attraction, promoting recycling and upcycling as essential practices for environmental conservation. The 2024 festival theme was centered around space exploration, which was skillfully integrated across the festival’s corners, linking the Kingdom’s technological advancements with its environmental initiatives.
The Recycling Garden, which featured sculptures such as a 30-meter-long space shuttle made entirely from recyclable materials, showcased Engineer Hani’s ability to merge national pride, creativity, and sustainability. This innovative use of waste materials captivated the public, demonstrating how even discarded items can be transformed into valuable art.
Operational Excellence and Event Coordination
Engineer Hani’s operational expertise was essential for the smooth coordination of the festival’s various corners. From the Gardening Corner, which highlighted sustainable landscaping practices, to the Buildings Corner, showcasing eco-friendly architecture, his attention to detail and logistical planning ensured the festival’s success. He oversaw the entire event setup, ensuring each corner was designed to maximize visitor engagement while delivering a consistent message of sustainability.
The Recycling Garden’s strategic location near the festival’s main entrance was a testament to Engineer Hani’s foresight in ensuring maximum visibility and foot traffic. His careful planning ensured all corners complemented one another, creating a cohesive experience that covered all aspects of sustainability, from waste management to green building practices. His leadership ensured the event ran smoothly from setup to execution, overseeing everything from construction and materials management to artist coordination and educational initiatives.
Innovation Through Community Engagement
A defining feature of Engineer Hani’s leadership was his focus on community engagement. The festival wasn’t just a display of innovative sustainability solutions—it was a chance for the public to actively engage with these concepts. The Kids’ Learning Area within the Recycling Garden, for example, involved children in crafting with recycled materials, teaching them about the importance of recycling and sustainability in a fun and interactive way. This focus on youth reflected Engineer Hani’s commitment to fostering a sense of environmental responsibility from a young age.
In addition to engaging children, the festival welcomed over 1,200 students from local schools, who participated in educational tours. These tours provided students with a hands-on understanding of how sustainable practices can be applied in everyday life, reinforcing the festival’s educational impact and strengthening its role as a platform for learning.
A Record-Breaking Achievement
Engineer Hani’s leadership also led to the creation of a Guinness World Record during the festival. The 30-meter-long space shuttle sculpture, crafted entirely from recyclable materials, became the festival’s centerpiece. This ambitious project not only captured public imagination but also placed the event on the global stage, showcasing Saudi Arabia’s commitment to both sustainability and innovation.
Conclusion
Engineer Hani transformed the festival into a platform that celebrated creativity, sustainability, and innovation.
Nomination Title: Abdel Rahman Awida
