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Mansoor Rashid Al-Khater has redefined leadership in the telecommunications sector by blending innovation, social responsibility, and employee engagement. As CEO of Ooredoo Tunisia, he has led the company to achieve both commercial success and significant societal impact, positioning Ooredoo as a leader in digital transformation and corporate social responsibility.
One of the most notable contributions has been his hands-on involvement in Ooredoo’s CSR initiatives. A prime example is the flagship program Tounes T3ich (Tunisia lives on), which is dedicated to supporting education, healthcare, and economic development in underprivileged communities. Under his leadership, Ooredoo extended connectivity to critical institutions, such as hospitals and schools, during the COVID-19 pandemic. This swift response ensured that key sectors continued to function during the crisis, and his personal involvement in these efforts further demonstrated his commitment to social responsibility.
Mansoor’s strategy is also evident in Ooredoo’s approach to digital inclusion. By introducing the My Ooredoo app, he aimed to close the digital divide by providing users with easy access to mobile internet and digital services. The app simplifies account management and customer support, particularly benefiting rural and underserved populations. This focus on technology as a tool for empowerment highlights his vision of connectivity as a fundamental right.
His leadership has transformed Ooredoo Tunisia’s internal culture as well. He fosters an environment of transparency, inclusivity, and collaboration, where every employee feels engaged and empowered. This commitment to employee participation is exemplified by initiatives like the “Ooredoo Team Strategy Competition,” which invites employees to contribute to the company’s strategic planning. By encouraging innovation from within, Mansoor has created a sense of ownership and responsibility among staff, directly contributing to Ooredoo’s continued success.
This culture of excellence has profoundly impacted Ooredoo’s performance. Since his appointment, the company has garnered numerous prestigious awards across various domains. Ooredoo Tunisia now holds the distinction of being the most awarded brand in the country, recognized for excellence in Brand, CSR, Customer Service, Advertising, and Product of the Year, multiple years in a row. These accolades are a testament to Mansoor’s visionary leadership, consistently driving the company to set new benchmarks of quality, innovation, and customer satisfaction, while delivering tangible results that resonate across the industry.
In preparing Ooredoo for the future, he has spearheaded the company’s readiness for the 5G rollout by overseeing substantial infrastructure investments. One of the most significant projects is the expansion of the submarine cable network, ensuring Ooredoo is well-positioned to offer high-speed, reliable connectivity in Tunisia’s 5G era. This readiness underscores his strategic foresight in making Ooredoo a key player in the region’s digital transformation.
Mansoor’s leadership extends beyond Tunisia. As an active participant in international forums and industry events, he is a recognized thought leader in telecommunications, influencing the direction of the industry across the MENA region. His insights on the future of connectivity, digital inclusion, and social impact have made him a respected voice among global peers.
His tenure as CEO has been marked by his ability to integrate business growth with a commitment to social and digital inclusion. Whether ensuring Ooredoo’s rapid response during a global pandemic or promoting long-term sustainability through infrastructure investments, Mansoor’s leadership has consistently prioritized the well-being of both the company and the communities it serves. His focus on employee engagement, innovation, and digital equity positions him not just as a corporate leader, but as a driver of positive change.
Nomination Title: Mansoor Rashid Al-Khater: A Visionary Leader Transforming Telecommunications and Communities
