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Ooredoo Qatar has led impactful initiatives across the country, creating long-term community benefits and embedding sustainability into its corporate DNA. These efforts align with the Qatar National Vision 2030, focusing on environmental stewardship, social inclusion, and sustainable community impact.
Key ESG Initiatives and Sustainable Partnerships
Sustainable Innovation Partnership with Nokia
Ooredoo Qatar and Nokia’s partnership is a landmark initiative advancing environmental sustainability in telecommunications. The collaboration targets energy efficiency and circular economy practices, including equipment recycling and refurbishing, thus reducing environmental impact. By promoting digital inclusion through skills training for underserved communities, this partnership aligns closely with Ooredoo’s commitment to sustainable practices that enhance societal welfare.
Strategic ESG Partnership with Qatar Foundation
Ooredoo’s multi-year partnership with Qatar Foundation focuses on sustainable projects in education, health, and community well-being. Guided by Earthna Center for a Sustainable Future, this collaboration has launched impactful projects that support Qatar’s long-term vision for an inclusive, knowledge-based society.
Ooredoo Money Expansion
Through its mobile financial service, Ooredoo Money, Ooredoo has empowered Qatar’s communities by enabling secure, accessible digital transactions. This platform, supporting bill payments, remittances, and mobile payments, facilitates financial inclusion and offers a reliable digital finance option for all, including underserved populations.
Community Engagement and Health Initiatives
Doha Marathon by Ooredoo 2024
As Qatar’s largest health and wellness event, the Ooredoo Doha Marathon attracted over 13,000 participants from 124 countries. The event was awarded the "Best CSR Initiative in the ICT Sector" at the Qatar CSR Awards, highlighting its role in promoting health and community engagement. This World Athletics Gold Label event showcased Ooredoo’s commitment to wellness and inclusivity, fostering a vibrant, connected community.
Endless Giving Ramadan Campaign
In collaboration with local organisations, Ooredoo’s Ramadan campaign supported underprivileged communities by providing Iftar meals and sponsoring sports events like the Ekbis Volleyball Championship and Al Kass Ooredoo Padel Tournament. This campaign promoted community unity, wellness, and social support during the holy month, reinforcing Ooredoo’s role as a socially responsible corporate citizen.
Title Sponsor of the Qatar Stars League
Ooredoo’s sponsorship of the Qatar Stars League, officially named the "Ooredoo Stars League," strengthens Qatar’s sporting community. By supporting local football, Ooredoo encourages healthy lifestyles and fosters a strong sense of national pride, directly contributing to community cohesion and well-being.
Empowering Knowledge Sharing and Innovation
M360 MENA Event in Partnership with GSMA
Hosting the M360 MENA event in Doha, Ooredoo partnered with GSMA to convene global telecom leaders, enhancing Qatar’s standing as a digital innovation hub. This platform enables knowledge sharing on sustainable telecom practices, fostering industry-wide progress towards eco-friendly and socially responsible business operations.
Official Telecom Partner of ConteQ Expo 2024
At ConteQ Expo, Ooredoo showcased digital solutions that promote sustainability in Qatar’s construction and services industries. This partnership underlines Ooredoo’s dedication to driving productivity and sustainable practices across critical sectors, contributing to Qatar’s green economy.
Long-Term Impact and Vision for Sustainability
Ooredoo Qatar’s initiatives go beyond short-term CSR, embedding sustainable practices into the community’s fabric. The Nojoom Loyalty Programme was expanded to reward customer engagement, encouraging loyalty across a broad partner network and increasing participation in socially beneficial activities. Through initiatives like these, Ooredoo fosters a sustainable, community-centric approach that not only impacts Qatar but also serves as a model across the MENA region.
By focusing on digital inclusion, environmental sustainability, and social responsibility, Ooredoo Qatar has set a benchmark in community impact. Through strategic partnerships and targeted initiatives, Ooredoo is contributing to a resilient and inclusive future, driving positive change that resonates across communities and sectors. This approach not only strengthens Ooredoo’s ties with the community but also reinforces its position as a socially responsible leader in the telecommunications industry.
Nomination Title: Ooredoo Qatar: Transforming Communities Through Innovation, Sustainability, and Engagement
