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This latest upgrade represents a transformative leap in personalization, convenience, and sustainability, cementing the app as the most-used digital platform in Kuwait’s telecom industry.
INNOVATIVE FEATURES AND BENEFITS
AI-Driven Personalization
Ooredoo’s integration of advanced AI and data analytics tailors offers and recommendations to user preferences, resulting in a marked increase in customer engagement and conversions. Every interaction feels personal, making the app a trusted companion for millions.
Apple Pay Integration
By enabling fast, secure, and seamless payments, the app simplifies financial transactions, meeting the expectations of modern, time-conscious users.
eSIM Activation in Under 20 Seconds
Ooredoo revolutionized onboarding by delivering instant eSIM activation—an industry-first in Kuwait. This innovation reduces reliance on physical SIMs, driving digital adoption while cutting handling costs.
Automated KYC Verification
Using Kuwait Mobile ID, the app streamlines customer verification with full automation, enhancing security, reducing manual workload, and ensuring seamless compliance.
Gamification Features
With “Ooredoo Surprise” and personalized offers based on location, interests, and usage patterns, the app engages users like never before, fostering loyalty and standing out as a unique feature in the region.
Integrated Nojoom Loyalty Program
Seamlessly integrated into the app, the Nojoom loyalty program allows users to earn and redeem points across 200+ partner brands. This feature enhances customer retention while enriching user experiences with exclusive rewards.
IMPACT THAT SPEAKS VOLUMES
Customer-Centric Excellence
- A 20% increase in digital transactions and 1.3 million active users reflect the app’s growing impact.
- A redesigned interface empowers customers to independently manage services like smart usage tracking and multi-number management, eliminating the need for physical store visits.
Operational and Financial Impact
- Automation reduced purchase time by 35 seconds and optimized operational costs, handling larger transaction volumes with fewer resources.
- Fraud prevention measures safeguarded customer trust and added a robust layer of security.
Global Connectivity
- Enhanced roaming features ensure seamless international travel management, further solidifying the app’s relevance to Kuwait’s diverse customer base.
Sustainability at the Core
The Ooredoo Kuwait app isn’t just convenient—it’s a driver of environmental change. By transitioning customers to digital channels, Ooredoo has significantly reduced its carbon footprint:
- Paperless Solutions: Digital billing, contracts, and receipts eliminate the need for thousands of printed materials annually.
- Fewer Store Visits: Remote management of services reduces transportation emissions.
- Plastic Reduction: By promoting eSIM adoption, the app minimizes the production and waste of physical SIM cards.
Sustainability in Numbers
- 85% of interactions now occur through digital channels, lowering energy consumption.
- 69% of transactions are digital, reducing carbon emissions associated with traditional payment methods.
This alignment with Ooredoo’s sustainability goals earned it recognition among Forbes Middle East's top sustainability leaders in 2024.
Market Leadership and Strategic Vision
As a dominant player in Kuwait’s competitive telecom market, Ooredoo stands out for its relentless focus on innovation. The app supports Kuwait Vision 2035 by driving digital transformation and fostering sustainable economic growth.
Award-Winning Excellence
The Ooredoo app has been recognized for its innovation and customer-centric approach, winning the Stevie Bronze Award and the Asian Telecom Award for mobile app excellence. These accolades underscore its success in setting new benchmarks for digital engagement.
A Testament to Innovation
The My Ooredoo app upgrade represents more than technological progress—it’s a redefinition of what it means to engage customers in the digital age. By blending cutting-edge AI, seamless automation, and a commitment to sustainability, Ooredoo has empowered millions of users, transforming lives and setting the stage for the future of telecom.
Nomination Title: Ooredoo Kuwait My Ooredoo App Upgrade: Redefining Digital Customer Experience
