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OOREDOO KUWAIT, Kuwait City, Kuwait: Ooredoo Kuwait My Ooredoo App Upgrade: Redefining Digital Customer Experience

Company: OOREDOO KUWAIT, Kuwait City, Kuwait
Nomination Submitted by: BPG Group
Company Description: Ooredoo Kuwait, formerly known as Wataniya Telecom, is a leading integrated telecommunications provider in Kuwait, and the first privately owned telecom operator in the country. Established in December 1999, Ooredoo operates as a member of Ooredoo Group. Known for its robust performance, Ooredoo provides state-of-the-art services tailored to meet the diverse needs of customers and businesses.
Nomination Category: App Categories
Nomination Sub Category: Award for Innovation in Business Utility Apps
2024 Stevie Winner Nomination Title: Ooredoo Kuwait My Ooredoo App Upgrade: Redefining Digital Customer Experience
  1. Optionally, you may list creative and production credits for your app - a list of the people and organizations that contributed to its development:

    A Fresh Look for a Better Experience

    The first thing you'll notice is the sleek, intuitive interface. The Ooredoo app now boasts a modern, user-friendly design that makes navigation a breeze. Whether you're checking your balance, managing accounts, or exploring new offers, everything is organized to provide a smooth, effortless experience.

    Smart Usage Tracking

    Keeping tabs on your mobile usage has never been easier. With the app's new smart usage tracking, users can monitor their data, call minutes, and SMS in a visual format that’s easy to understand at a glance. This feature helps users manage their plans better and avoid overages, while keeping them informed about their daily, weekly, or monthly usage.

    Manage Multiple Numbers with Ease

    Got more than one Ooredoo number? The app’s multi-number management feature lets you control all your Ooredoo lines from one dashboard. Switching between numbers and keeping track of them has never been so simple. This is especially useful for users who manage family accounts or run multiple business lines.

    Lightning-Fast Payments

    One of the standout updates is the ability to make lightning-fast payments. Whether you’re paying bills or recharging any Ooredoo number—active or inactive—you can do it in just a few taps. It’s a fast and secure way to manage payments without any hassle, saving time for busy users.

    eSIM Activation in 20 Seconds

    For those looking to make the switch to an eSIM, the Ooredoo app makes the process incredibly quick. The new eSIM feature lets you activate your eSIM in just 20 seconds—one of the fastest setups available. No more waiting for a physical SIM card, simply activate and go!

    Nojoom Rewards at Your Fingertips

    Loyal customers will be excited about the updated Nojoom rewards section. Now you can earn, track, and redeem points with over 100 partners directly from the app. Whether you’re shopping, dining, or traveling, redeeming your Nojoom points has never been easier.

    Auto-Payments for Stress-Free Billing

    Gone are the days of missing payment deadlines. With the new auto-payment feature, you can set up recurring bill payments to ensure your account is always up to date. It’s a worry-free way to manage your bills, especially for those who like to set it and forget it.

    Enhanced eShop for Convenient Shopping

    Ooredoo’s new eShop offers a more seamless experience for purchasing devices, plans, and add-ons. You can easily browse through Ooredoo’s latest offerings and complete your purchases right from the app, without needing to visit a store.

    Simplified Roaming Management

    For the frequent traveler, the roaming management feature ensures you stay connected globally. Activate and manage your roaming services directly within the app, so you can avoid extra costs and complications while abroad.

    Tailored Offers for Every User

    One of the best new features is the app’s ability to offer personalized recommendations. Based on your usage patterns, the app will suggest plans, add-ons, and services that fit your needs. Whether you’re a heavy data user or focused on international calls, Ooredoo’s app will provide you with the best options.

    24/7 Support at Your Service

    Need help? The Ooredoo app offers 24/7 in-app support so you can get assistance anytime. Whether it’s troubleshooting, FAQs, or live chat, Ooredoo has made it easier to solve issues without having to leave the app.

     

  2. Provide the date on which this nominated app was first publicly distributed:

     

    Since its introduction in 2015, the My Ooredoo App Kuwait smartphone app has been a cornerstone of the company’s strategy to enhance customer experience through digital services. The latest app upgrade represents a transformative leap, designed to improve user convenience, personalization, and digital service delivery. It sets new benchmarks for telecom innovation, positioning Ooredoo Kuwait as a leader in digital customer engagement.

     

  3. Provide an essay of up to 625 words describing the app and the innovative aspect of the app that you are nominating:

     

    Total 565 words used.

    This latest upgrade represents a transformative leap in personalization, convenience, and sustainability, cementing the app as the most-used digital platform in Kuwait’s telecom industry.


    INNOVATIVE FEATURES AND BENEFITS

    AI-Driven Personalization

    Ooredoo’s integration of advanced AI and data analytics tailors offers and recommendations to user preferences, resulting in a marked increase in customer engagement and conversions. Every interaction feels personal, making the app a trusted companion for millions.

    Apple Pay Integration

    By enabling fast, secure, and seamless payments, the app simplifies financial transactions, meeting the expectations of modern, time-conscious users.

    eSIM Activation in Under 20 Seconds

    Ooredoo revolutionized onboarding by delivering instant eSIM activation—an industry-first in Kuwait. This innovation reduces reliance on physical SIMs, driving digital adoption while cutting handling costs.

    Automated KYC Verification

    Using Kuwait Mobile ID, the app streamlines customer verification with full automation, enhancing security, reducing manual workload, and ensuring seamless compliance.

    Gamification Features

    With “Ooredoo Surprise” and personalized offers based on location, interests, and usage patterns, the app engages users like never before, fostering loyalty and standing out as a unique feature in the region.

    Integrated Nojoom Loyalty Program

    Seamlessly integrated into the app, the Nojoom loyalty program allows users to earn and redeem points across 200+ partner brands. This feature enhances customer retention while enriching user experiences with exclusive rewards.


    IMPACT THAT SPEAKS VOLUMES

    Customer-Centric Excellence

    • A 20% increase in digital transactions and 1.3 million active users reflect the app’s growing impact.
       
    • A redesigned interface empowers customers to independently manage services like smart usage tracking and multi-number management, eliminating the need for physical store visits.

    Operational and Financial Impact

    • Automation reduced purchase time by 35 seconds and optimized operational costs, handling larger transaction volumes with fewer resources.
       
    • Fraud prevention measures safeguarded customer trust and added a robust layer of security.

    Global Connectivity

    • Enhanced roaming features ensure seamless international travel management, further solidifying the app’s relevance to Kuwait’s diverse customer base.

    Sustainability at the Core

    The Ooredoo Kuwait app isn’t just convenient—it’s a driver of environmental change. By transitioning customers to digital channels, Ooredoo has significantly reduced its carbon footprint:

    • Paperless Solutions: Digital billing, contracts, and receipts eliminate the need for thousands of printed materials annually.
       
    • Fewer Store Visits: Remote management of services reduces transportation emissions.
       
    • Plastic Reduction: By promoting eSIM adoption, the app minimizes the production and waste of physical SIM cards.

    Sustainability in Numbers

    • 85% of interactions now occur through digital channels, lowering energy consumption.
       
    • 69% of transactions are digital, reducing carbon emissions associated with traditional payment methods.

    This alignment with Ooredoo’s sustainability goals earned it recognition among Forbes Middle East's top sustainability leaders in 2024.


    Market Leadership and Strategic Vision

    As a dominant player in Kuwait’s competitive telecom market, Ooredoo stands out for its relentless focus on innovation. The app supports Kuwait Vision 2035 by driving digital transformation and fostering sustainable economic growth.


    Award-Winning Excellence

    The Ooredoo app has been recognized for its innovation and customer-centric approach, winning the Stevie Bronze Award and the Asian Telecom Award for mobile app excellence. These accolades underscore its success in setting new benchmarks for digital engagement.


    A Testament to Innovation

    The My Ooredoo app upgrade represents more than technological progress—it’s a redefinition of what it means to engage customers in the digital age. By blending cutting-edge AI, seamless automation, and a commitment to sustainability, Ooredoo has empowered millions of users, transforming lives and setting the stage for the future of telecom.

     

Attachments/Videos/Links:
Ooredoo Kuwait My Ooredoo App Upgrade: Redefining Digital Customer Experience
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