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Tailored PR for Emerging Technologies
Makers PR is a UAE-based public relations agency specializing in communications for emerging technology companies.
The hardest journey is from zero to one, with over 90% of startups unable to cross the so-called ‘death valley’. At Makers PR, we support companies early in their journey. Since 2023, we assist startups with media relations, awards, events, and thought leadership, resulting in new partnerships, user growth, and investor interest for our clients.
Clients
Among our clients is Fasset, a blockchain technology firm that has raised over $26M in funding to date. They entrusted us with their entry into their core market—the UAE. Makers PR has been instrumental in shaping Fasset’s narrative, ensuring its messaging resonates with investors, policymakers, and the general public. Our efforts also helped Fasset win the prestigious "Blockchain Company of the Year" Award by Inc Arabia.
Another long-term client is Mamo, a fintech company aimed to simplify payments for SMEs. Makers PR has worked closely with Mamo to position them as a frontrunner in the UAE fintech space. Through strategic media placements, we helped Mamo gain recognition for their innovative solutions, including their success in securing $3.4 million in funding in Q3 2024, which was widely covered by leading outlets. We also developed a successful social campaign to support female entrepreneurs around Emirati Women’s Day, which received wide recognition.
We are a PR agency of choice for Ahoy, the first deep tech unicorn out of the MENA region, as well as Blockchain Sports who recently signed a $3.3 billion MoU with a Saudi fund.
We are trusted by some of the biggest tech conferences in the region, including GITEX, North Star, Fintech Surge, Future Blockchain, and Blockchain Life, where Makers PR is the official partner.
An average PR announcement made by our team results in 20 to 60 pieces of organic media coverage with an audience reach of 10-30 million people - a result of understanding the journalists' needs and the market, along with the startup’s unique proposition and the best media angles.
Top 3 reasons to win
Makers PR is not a traditional PR agency. We are builders at heart, creating narratives from scratch alongside startups, we are makers who ‘get’ other makers. Before establishing the agency, our founder Anastasiya Bardunova spent over a decade working with startups globally, including senior roles in 2 unicorns (Flo Health, DiDi). Here are three key elements that make us stand out:
Our localized approach allows us to create communication strategies that cater specifically to the nuances of the MENA market, ensuring that our clients’ messages resonate effectively with local audiences.
We focus on serving technology companies in fintech, blockchain, and AI. By focusing on these sectors, we stay ahead of trends and ensure our clients benefit from cutting-edge PR techniques.
We dive as deep as needed into a project's essence until we speak the same language with the founder and the team. We are agile and 24/7 if plans change, moving fast with our clients to outcompete the market.
A 100% client retention in 2024
Following the 3 principles above has helped us achieve 100% client retention in 2024.
Conclusion
All in all, we believe our approach is what the Most Innovative Agency of the Year should look like in 2024: knowledgeable beyond the PR domain, able to grasp clients’ business objectives and needs, agile, always learning, building the community, supporting the bigger ecosystem, helping journalists stay up to date with emerging trends, helping new companies grow by getting the right visibility in the market. We look forward to continuing to make a positive impact on our clients and the industry as a whole.
Nomination Title: Makers PR agency
