Total 468 words used.
KAFALAH New Identity Launching Ceremony
In March 2023, Kafalah has launch its new identity through a huge event held at BIBAN 2023.
The event had the following activities:
- Launching the new identity along with the digital campaign.
- The invitation and hospitality of our global partners (the members of the Guarantee fund in the MENA and the region).
- KAFALAH Excellence Awards.
- Signing of Agreements.
- Workshops and Sessions.
- KAFALAH’s Booth
Launching the new identity along with the digital campaign:
The objectives of the launch event and the digital campaign are to reach the audience and spread the word about the new identity. The launching has been done by the CEO of Kafalah, and Monshaat Governor by connecting the parts of the logo and after viewing the logo presentation Video. At the same time as the launch of has been achieved, the colors of the booth have changed its identity from the old one to new one. Moreover, the digital campaign has begun all the look and feel of all digital accounts have changed to the new identity.
The target was to reach 3M reach and 560K YouTube Views. The results became 10M reach and 1.3M views. More than 10 news articles have been published. 3 TV interviews have been conducted.
The invitation and hospitality of our global partners:
We have invited our global and regional partners (12 out of 15 invitees attended) to the launch event and to explore new corporations, where we have arranged a hospitality and tourism schedule to engage with them and to attend the ceremony.
A lot of meetings have been arranged and a lot of knowledge transfers have been achieved.
The hospitality agenda have consisted of taking them to the most beautiful places in Riyadh:
- An authentic yet modernized cuisine that serves Saudi dishes for lunch.
- Diriya Gate: A UNICEF Heritage registered place to introduce them to our history and culture.
- Evening Kafalah Night: a casual annual gathering for all Kafalah’s employees to show appreciation and celebrate their efforts.
KAFALAH Excellence Awards:
Kafalah Excellence Awards is an annual activity where we value and appreciate our partners from the private financial sector.
Kafalah Excellence Awards categories are:
- Bank Best performance: Gold, Silver, and Bronze.
- Fund Companies Best performance: Gold, Silver, and Bronze.
- Supporting Women Entrepreneurs Category.
- Number of New SMEs Category.
- Best Sector Performance Category: Technology, Tourism and Entertainment, Cultural.
- New Rising Bank Category.
- Secured Guarantee Product Category
We did a very creative Trophy for each recognition.
Signing of Agreements
We signed around 7 MOUs and did the arrangements for it, published the news, and tweeted about them.
KAFALAH’s Booth
- The booth has been part of the identity launching where the booth color scheme and brand guidelines have changed immediately upon the announcement of the new identity.
- VIP gifts have been distributed during the launch.
Nomination Title: KAFALAH's New Brand Launching Event
