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Jether Production, Riyadh, Saudi Arabia: Shefa campaign

Company: Jether Production
Company Description: Jether Productions is a dynamic and innovative company that specializes in the field of creative media production. With a decade of experience, Jether Productions has established itself as a prominent player in the industry, known for its exceptional creativity, technical expertise, and commitment to delivering high-quality multimedia solutions.
Nomination Category: Video Categories
Nomination Sub Category: Award for Innovation in Corporate Social Responsibility (CSR) Videos
2023 Stevie Winner Nomination Title: Shefa campaign
  1. Provide the date on which this nominated video was released:

    10-2-2023

  2. Provide an essay of up to 625 words describing the video and the innovative aspects of the video that you are nominating:

    Total 230 words used.

    Introduction:

    The Shefaa video campaign is a remarkable initiative of a national platform belonging to the Health Endowment Fund. Collaborating with non-governmental health associations, the campaign seeks to streamline the process of providing treatment to individuals in need. This essay delves into the video campaign's content, its innovative aspects, and the impact it has on healthcare access.

    In the realm of digital marketing and public awareness campaigns, the Shefaa video campaign stands out as an innovative masterpiece that touches the hearts of viewers. This compelling video, created for a national platform belonging to the Health Endowment Fund in collaboration with non-governmental health associations, skillfully delivers a powerful message about the impact of a simple click of a button on saving lives.

    The primary goal of the Shefaa video campaign is to raise awareness about the importance of providing treatment to those in need and encouraging viewers to take action by making a donation. The video artfully accomplishes this mission through a striking concept that portrays a doctor in the midst of a surgery who must pause due to insufficient funding. The video brilliantly conveys the idea that lives hang in the balance, awaiting the support of the viewers' clicks. One of the most innovative aspects of the Shefaa video campaign is its ability to combine storytelling, emotional connection, and a call to action in a succinct and visually striking manner.

  3. Optionally, you may list creative and production credits for your video - a list of the people and organizations that contributed to its development:

    Agency: Habbar 

    Production: Jether Production 

Attachments/Videos/Links:
Shefa campaign
URL Shefaa video