IGA Istanbul Airport & INFLOW Network, Istanbul, Turkey

İGA Istanbul Airport embarked on an exhilarating journey, seizing the vibrant energy of the FIFA World Cup to launch an immersive campaign through Instagram. The strategic collaboration with renowned influencer Andrea Dal Corso, boasting an impressive following of approximately 800,000 users, became the cornerstone of this captivating endeavor.

Campaign Goals:
Our main objective was to utilize the World Cup event as a platform to connect with global audiences and elevate brand awareness for İGA Istanbul Airport. Simultaneously, we aimed to leverage social media's power, alongside influencer marketing, to achieve widespread engagement and participation. Contributing to the promotion of Istanbul and fostering an enjoyable, interactive experience through games, challenges, and rewards were also vital aspects of our campaign's goals.

Strategy:
Inspired by the magical atmosphere of the World Cup event, our campaign was fueled by the enthusiasm of creating an immersive experience resonating with diverse cultural backgrounds. Our creative content seamlessly merged the fervor for sports with our brand's core values and mission. To maximize engagement, we launched tag and sharing-based campaigns, captivating our active social media audience. Interactive games, challenges, and events with enticing rewards were meticulously organized to heighten the participation of our target audience.

Throughout the event, we orchestrated thrilling activities and award-winning competitions, sparking immense excitement among participants. Additionally, live broadcasts and exclusive content on social media platforms garnered widespread attention, elevating our brand visibility and increasing follower count.

Creative Approach:
Our creative approach centered on establishing a profound connection with sports and football fans at the event while ensuring our brand was unforgettable. Placing the influencer, Andrea Dal Corso, at the heart of the action allowed him to interact with attendees, closely following stadiums, fan zones, and enthusiastic crowds. Interactive and entertaining competition setups effortlessly captured our target audience's attention, as the influencer orchestrated events and games tailored to their interests.

Real-time sharing of interactive video content across the influencer's and our brand's social media channels ensured consistent attention and engagement throughout the event. The natural and authentic content presented by the influencer played a crucial role in cultivating trust and genuine connections with our audience, conveying our brand message with sincerity.

Results and Achievements:
Our campaign exhibited a resounding success, surpassing predefined benchmarks in various key areas:

• The #ComeToIstanbul campaign achieved tremendous success: the number of followers on Instagram grew by 6.15%, reaching 172,690 with an increase of 10,218.
• Social Media Engagement: A total of 116 captivating content pieces accumulated an astounding 93,447 interactions, reaching a vast audience of 5,944,648, while garnering an impressive 5,577,722 views.
• KPI Exceedance: The campaign remarkably exceeded our Key Performance Indicator (KPI) target by 70,578, achieving an extraordinary 5,944,648 KPI, excluding YouTube calculations.
• Amplification and Reach: Alongside the attained 5,944,648 reach, we estimate an additional 110,000 reach from esteemed Twitter and Instagram accounts.
• Impactful Collaboration: Our collaboration with esteemed influencer Andrea Dal Corso yielded phenomenal results, generating six times more likes and an astonishing eighteen times more comments than his regular posts.

Conclusion:
 #ComeToIstanbul: İGA FIFA World Cup Diary" campaign epitomizes our unwavering commitment to surpassing expectations and engaging audiences through immersive and entertaining activities. A surge in Instagram followers attests to the campaign's success in captivating a global audience. Our influential partnership with Andrea effectively amplified our brand's impact, extending our message to diverse audiences and skillfully promoting both İGA Istanbul Airport and the alluring charm of Istanbul as a sought-after destination. Additionally, the campaign showcased İGA to thousands in Qatar, further enhancing our brand's prominence on the international stage.