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COEGA Sunwear, Dubai, United Arab Emirates: Innovation in Inclusive Swimwear

Company: COEGA Sunwear, Dubai, UAE
Company Description: Established in 2004, COÉGA Sunwear started with the creation of the COÉGA Pool Shoes and today, our range provides UV50+ Swimwear for the whole family, including, Babies, Kids, Youth, Ladies and Men. COÉGA Sunwear products are made in UAE since it was launched two decades ago, and the brand offers a wide range of sustainable and modest swimwear collection.
Nomination Category: Company / Organization Categories
Nomination Sub Category: Award for Excellence in Innovation in Consumer Product & Service Industries - Organizations with up to 100 Employees
2023 Stevie Winner Nomination Title: Innovation in Inclusive Swimwear
  1. Provide an essay of up to 625 words describing the nominated organization's innovative achievements since July 1 2021. Describe the organization's innovative achievements in at least three (3) of the following areas: organizational management, corporate social responsibility, financial management, corporate communications, customer service, human resources and employee development, information technology, marketing, product design & development, and research & development:

    Total 603 words used.

    We are thrilled to submit an entry for the prestigious Stevie Awards to recognize and celebrate our groundbreaking achievements in innovation in product design for Inclusive and modest swimwear at COEGA Sunwear. Located in the heart of the United Arab Emirates, COEGA Sunwear is a homegrown swimwear brand that offers a comprehensive range of swimwear for the entire family. Our unwavering commitment to inclusivity has shaped our brand into one of the most preferred and renowned modest swimwear providers in the region.

    Inclusivity at the Core

    COEGA Sunwear is not just a swimwear brand; it is an embodiment of inclusivity. We firmly believe that every individual, regardless of their modesty preferences, should have access to swimwear that allows them to feel comfortable, confident, and stylish in their own skin. This belief underpins our product design philosophy.

    Our journey began by acknowledging that modesty is a deeply personal matter. We recognized the need to offer swimwear options that catered to the diverse preferences of our customers. This realization led to the development of our innovative swimwear range with varying levels of coverage, or what we like to call different modesty levels.

    Diverse Modesty Levels

    At COEGA Sunwear, we offer swimwear options that span across low coverage (low modest), mid modest, and full modest swimwear. This groundbreaking approach has redefined the concept of modesty in swimwear, providing our customers with choices that align with their own comfort and style.

    Our focus on diversity extends to our extensive range of swimwear styles, each meticulously designed to suit various body types. We understand that no two individuals are the same, and their swimwear choices should reflect their unique preferences and body shapes.

    Empowering Women Through Modesty

    In recent years, we have recognized the growing demand for innovative modest swimwear options for women. Women, in particular, have sought swimwear that celebrates their individuality while providing comfort and confidence during beach and poolside activities. This insight fueled our commitment to innovation in modest swimwear design.

    Our dedicated team has worked tirelessly to create new and unique designs that cater to the distinct preferences of our female customers. These designs go beyond just swimwear; they are expressions of personal style, empowerment, and self-assuredness. We have introduced a wide array of styles and colors to ensure a perfect fit for every woman, regardless of her body type.

    Where Innovation Meets Comfort and Style

    What sets COEGA Sunwear apart and makes us a preferred and renowned modest swimwear brand in the region is our unyielding dedication to quality, comfort, and style. We believe that modesty should never compromise fashion, and fashion should never compromise comfort. Our products are the embodiment of this harmonious fusion, creating swimwear that makes a statement both in terms of style and individuality.

    In Conclusion

    COEGA Sunwear is not just a swimwear brand; it is a celebration of individuality, choice, and style. We have successfully created a product range that accommodates diverse modesty preferences, empowering individuals to feel confident and beautiful in their unique way. Our commitment to innovation in product design is at the core of this journey, and we are dedicated to pushing the boundaries of what is possible in modest swimwear.

    We are deeply honored to submit a nomination entry for the "Excellence in Innovation in Consumer Product & Service" and believe that our innovative product designs have revolutionized the landscape of swimwear, not only in the UAE but also beyond. We would like to extend our gratitude to the award committee for considering our entry and celebrating our journey with us. We eagerly anticipate the opportunity to continue redefining modest swimwear for the future.

Attachments/Videos/Links:
Innovation in Inclusive Swimwear
URL COEGA Sunwear Story
Video COEGA SS23 Swimwear Collection
URL COEGA FW23 Catalog
Video COEGA Fall Winter 2023 Collection
URL COEGA Sunwear Ladies Modest Collection