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Roshn at Cityscape
ADNEC Services, a pioneering brand and events agency, stands as a paragon of excellence in the realm of integrated event solutions. Rooted in innovation, client-centricity, and a commitment to delivering unparalleled results, ADNEC Services has consistently raised the bar in the realm of event management and brand representation.
At the core of ADNEC Services lies a relentless pursuit of innovation. The agency's approach transcends traditional paradigms, blending creativity with strategic precision. Leveraging cutting-edge design strategies, audio-visual production, and stand build, ADNEC Services crafts immersive experiences that captivate audiences and amplify brand impact.
In collaboration with Roshn, a pioneering force in Saudi Arabia's residential real estate, ADNEC Services unveiled the Roshn Pavilion at Cityscape in Riyadh. This groundbreaking initiative showcased ADNEC Services' commitment to transforming visions into reality.
Roshn, established in 2018, embodies the essence of transformative community development aligned with Saudi Arabia's Vision 2030. Their ambitious mission of addressing housing shortages and uplifting lifestyles through sustainable infrastructures resonated profoundly at the inaugural Cityscape in KSA. ADNEC Services, through their expertise, seamlessly translated Roshn's vision into a captivating reality.
Spanning 1448m², the Pavilion bore the hallmark of ADNEC Services' ingenuity. In just one month, their adept team conceived and brought to life a space that artfully combined minimalism, eco-consciousness, and technological innovation.
The Roshn Pavilion became an immersive journey, intricately showcasing Roshn's innovative approach to community development across Saudi Arabia's four regions. It seamlessly integrated off-plan projects, lounging experiences, and interactive elements, illustrating Roshn's dedication to transformative living.
The Pavilion's immersive design and strategically placed interactive touchpoints facilitated lead generation and nurtured relationships with potential buyers. The introduction of the real-time booking system was a game-changer, allowing visitors to seamlessly explore Roshn's offerings and make property reservations on the spot. This dynamic approach not only engaged visitors but also transformed interest into actionable leads, significantly impacting direct sales.
Employing Sensormatic IQ to track and report footfall demonstrated ADNEC Services' keen understanding of client needs and the strategic importance of data-driven insights in event execution.
Moreover, ADNEC Services' commitment to sustainability was evident in the Pavilion's design. A strategic blend of sustainable and recycled materials not only mirrored Roshn's environmental dedication but also set a new standard for conscious real estate design. In fact, 30-40% of the stand was repurposed for use in the Roshn experience centre in Sedra.
The Pavilion's immersive experiences, facilitated by virtual reality, allowed visitors to envision themselves within Roshn's envisioned communities, enhancing engagement and fostering a genuine connection.
ADNEC Services' meticulous attention to detail was apparent in the pavilion's lighting, elegantly spelling out the brand name in English, creating an ambiance that exuded sophistication while staying true to Roshn's identity and delivering maximum impact.
In conclusion, the Roshn Pavilion at Cityscape in Riyadh stood as a testament to innovation, sustainability, and the seamless integration of technology with experiential design. ADNEC Services' expertise in translating Roshn's vision into a captivating reality marked a new era in real estate event engagement, setting an unparalleled standard within the Saudi Arabian exhibition and events industry.
This collaboration epitomised innovation, highlighting the harmonious convergence of real estate, technology, and sustainable design.
Nomination Title: Roshn Group - Cityscape KSA
