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Abu Dhabi Sports Council has unveiled Abu Dhabi 360, an initiative dedicated to helping every person in the community achieve whole-person wellness through a personal, attainable journey that redefines health and fitness.The initiative, a comprehensive calendar of events designed to bring the community together and be active, is supported by an app that will help users set and meet wellness goals related not just to nutrition and fitness, but also mental health and social connection.Abu Dhabi 360 defines health as 360-degree balance of every aspect of wellness; physical, mental, and social. The Abu Dhabi Sports Council’s goals for Abu Dhabi 360 are driven by the government’s vision to become happier, healthier, and more sustainable.His Excellency Aref Hamad Al Awani, General Secretary of the Abu Dhabi Sports Council, said: “Our objective for Abu Dhabi 360 is to spark a movement towards improving wellness for individuals, their families, and the community. It is an inclusive program that will inspire everyone, regardless of size, shape, age, or skill level, to pursue personal wellness and balance, whatever that looks like for them. This is just the beginning, and we are excited to reveal more in the coming months. The future is ours to transform.The Abu Dhabi 360 app provides users with personalised guidance, encouragement, movement tracking, challenges, recipes, and other wellness resources. It will also celebrate users’ wins by awarding points for completing various challenges, including team and community challenges, that they can redeem for event tickets, prizes, and much more. The app integrates with wearable devices, enabling users to be supported wherever they go. John Bromley, Public Health Consultant and Director of the UK-based National Social Marketing Centre, said: “Abu Dhabi 360 will be a real game-changer for public health. This multi-pronged, evidence-based program is designed to help people change their behaviour by providing personalised tools that will empower them to improve their own health. Our aim is to ensure that everyone feels as though they have the capability, motivation, and opportunity to be more active in their everyday lives. A launch event took place today at the Abu Dhabi Cricket Sport and Sports Hub which featured an installation consisting of four immersive wellness zones.Download the Abu Dhabi 360 app and learn more at www.myabudhabi360.ae.
Nomination Title: Abu Dhabi 360
