The White Company - Most Innovative Woman of the Year
Company: The White Company, West Palm Beach, FL
Company Description: The White Company provides the advantages of blockchain without the risk of cryptocurrency volatility. We provide a luxury marketplace for crypto holders to spend their wealth, a stable coin, the White Standard, that is 100% backed by USD and audited for trust and transparency, and a cryptocurrency payment processing solution for merchants to accept cryptocurrency with settlements in USD.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Most Innovative Woman of the Year - Technology
Nomination Title: Elizabeth White
Describe for the judges the activities and accomplishments of the nominated woman since the beginning of July last year (up to 525 words):
Elizabeth White decided to leverage her connections to hedge funds, luxury brands and car dealerships to provide cryptocurrency holders access to real world goods, starting with the supercar of their dreams. She formed and heads The White Company, whose initial business focus was offeringclients holding cryptowealth the opportunity to purchase luxury goods without sacrificing their desire for privacy. Combining her experience, knowledge, and connections, White assembled a diverse team bringing together the worlds of fine art, jewelry, luxury automobiles and more to their client’s fingertips. White's experience cashing in cryptocurrency assets for tangible goods then inspired her in an entirely new direction.
As her business grew, it became evident to White that there was a tremendous need for asset management and payment facilitation in cryptocurrency. Thisneed was not being fulfilled by the industry and White was determined to create a solution. She launched her own cryptocurrency called the "White Standard" that will ideally someday be used to handle the majority of online transactions. Unlike ether and bitcoin, which have both been historically traded as methods of speculation, the "White Standard" is a "stable coin" — a digital token with the chief goal of serving as a means of digital commerce and creating a merchant processor. In 2017, The White Company launched asset management services, in partnership with Apis Capital Management, a financial management firm focused on the cryptocurrency markets. Their focus is to assist clients trading in and out of cryptocurrency holdings through various exchanges, as well as conduct proprietary trading and marketing making activities. White has been coined a "White Knight" in the cryptocurrency world, holding bad actors accountable to ensure a reliable and transparent community. Her recent victory in her case against Cointal, a fraudulent company scamming countless victims, set a new precedent on how to regain cryptocurrency assets that were illegally lost.
Provide a brief biography of the nominated woman (up to 125 words):
Elizabeth White has worked with luxury brands around the world for over 12 years, spanningfrom the LVMH group to Formula 1 and McLaren Automotive. She is a “White Knight” in the crypto space focused on advocatingfor greater trust inthe crypto communityatlarge. Shehas also been dubbed the “founding father of luxurious crypto concierge service.”Her experience includes buying, selling and promoting fine art and luxury automobiles. She isa graduate of NYU Stern School of Businessand founderof the automotive social media community @ItsWhiteNoise. Shedrives in rally events including the Gumball 3000 and The Mille Miglia, whiledocumentingher experiences as publisher of Speedhunters.com.