Tropic Skin Care - Susan Ma
Company: Tropic Skin Care, Croydon, Surrey, United Kingdom
Company Description: Tropic Skin Care Limited is a natural, vegan and cruelty free skincare company, co-owned by Susan Ma and Lord Alan Sugar, devoted to creating a beauty range using only the purest ingredients, with a core skincare range that is 100% naturally derived. Through their social selling opportunity, they inspire and empower people to start their own natural beauty business.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Young Female Entrepreneur of the Year
Nomination Title: Susan Ma, Founder
Describe for the judges the activities and accomplishments of the nominated entrepreneur since the beginning of July last year (up to 525 words):
Susan Ma’s entrepreneurship grew from a desire to create a better life for herself and her mother after leaving China. After seeing initial success with her homemade skincare products at age 15, she continued to work evenings and weekends to develop her business, and appeared on the 2011 series of BBC’s The Apprentice, to further accelerate her brand.
Since July 2015, Susan Ma has continued to grow Tropic Skin Care by expanding every area of the business. Now operating from three large warehouses to accommodate the demand for more staff, machinery and storage, she has formulated over 70 natural, cruelty free and vegan products. The social selling opportunity at Tropic Skin Care has also grown tremendously, with over 5,000 Ambassadors across the UK all passionately operating their own Tropic Skin Care businesses. September 2015 saw the launch of Tropic’s stunning new rebrand, with gorgeous new designs across all skincare and body care packaging, and in November 2015 Tropic Skin Care celebrated their first million-pound month.
In 2015 Susan Ma won the Bronze Award in the Great British Entrepreneur Awards. In the same year, she came third in the Women in Business category at the Startups Awards.
All of Tropic Skin Care’s products are handmade in their Surrey Beauty Kitchen, and are unique in their production as everything is formulated, manufactured, distributed and marketed in-house, allowing Susan Ma to control every stage of the process and offer complete transparency to customers. In 2016, the company has seen exponential growth, and the Surrey Beauty Kitchen has expanded threefold.
Susan Ma believes in empowering beauty. It’s at the heart of everything she does. From inspiring Tropic Ambassadors to be their own boss and work hours that fit around their lifestyle, to protecting our environment and animals with Tropic Skin Care’s unwavering vegan and cruelty free ethics, to simply giving people the skin confidence they’ve always wanted to take on anything life throws their way.
Provide a brief biography of the nominated entrepreneur (up to 125 words):
Susan Ma is the founder of Tropic Skin Care Limited, a natural, vegan and cruelty free skincare company inspiring and empowering people to start their own natural beauty business through a social selling opportunity. Susan co-owns Tropic Skin Care alongside investor Lord Alan Sugar, and is the formulator behind all of the brand’s skincare and makeup products. She has seen astounding success and growth in just a few short years, and regularly travels the country supporting thousands of Tropic Ambassadors in their own entrepreneurial endeavours, with training workshops and events, and recognising their achievements. Through Tropic’s brand essence of Empowering Beauty, Susan has helped to inspire the natural beauty businesses of over 5,000 Ambassadors all over the UK.