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Tresemer Group - Employee of the Year

Gold Stevie Award Winner 2018, Click to Enter The 2019 Stevie Awards for Women in Business

Company: Tresemer Group, Kirkland, WA, USA
Company Description: Tresemer Group provides high quality services that include strategic digital marketing, website design and management, SEO, SEM, website analytics, and social media research, monitoring, posting, and training. Tresemer Group integrates with clients’ existing staff and resources to complement their digital marketing skill stack. Clients range from multi-billion-dollar companies to non-profits.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Employee of the Year - Business

Nomination Title: Whitney DeBerry, a Right-Hand Catalyst for Growth

Describe for the judges the activities and accomplishments of the nominated employee since the beginning of July last year (up to 525 words):

It is rare to find a young woman finishing college with the character required to manage up. To discover someone that will not only grow with your company but also be instrumental in your company’s growth is extraordinary, indeed. Whitney DeBerry is such a find. She learns new skills, prioritizes everyone around the right tasks, manages up, and remains true to her own principles and Tresemer Group’s ethics. She is a perfect candidate for Female Employee of the Year.

Whitney the Learner

Whitney enthusiastically learns whatever she needs to know to do her job better. When she errs, Michelle Tresemer, her boss and CEO, does not need to sugar coat the issue. Michelle says, “I can be blunt, and Whitney takes it as a point of improvement without it being personal or emotional. In a fast-paced business, this is rare.” Whitney is a proactive learner who needs challenges like most need morning coffee.

Whitney the Project Manager

Whitney started with Tresemer Group doing administrative work. In the past year, those behind-the-scenes tasks evolved into an official project manager role. Whitney spent the past year taking various project management courses and used the company’s projects to fine-tune those learned skills. She is now the primary point of contact for our clients. With Whitney’s professionalism and quick grasp of our digital marketing philosophy and services, she has streamlined our client communications. Clients get quicker responses, because Whitney understands intuitively how to triage the workload. Staff, knowing daily their priorities, are more productive and less stressed. Moreover, clients, which have grown in number and need, are better served and report greater satisfaction.

Whitney Enables Growth

On any given day, Whitney reviews the CEO’s schedule to ensure she focuses on high priority tasks that serve clients in the best way possible. This schedule review process is an example of how Whitney manages up. Her capacity to say ‘no’ to certain projects or tasks keeps the CEO growth focused. Michelle says “She helps me delegate tasks to other staff members and is proactive in recommending how we can divide the projects so that I am not overloaded.” Whitney has completely reorganized the company’s task management system in the past twelve months. Because of her efforts, not only is the staff more focused, but Michelle’s energies are more dedicated to growing the business.

Whitney the Balancer

Whitney DeBerry helps keep our core values intact by pushing back on prospects that may be lucrative but not ethically aligned with the Tresemer Group brand. Whitney provides a prudent sounding board, which has been essential to maintaining a growth path that fits who we are as a woman-owned company. When growth pushes staff to do more with less, Whitney has been a reality check. It takes a special kind of employee to tell a boss, “no, by taking on that client, we’ll burn out staff.” She also forces Michelle to consider her own personal workload, ensuring all promises are deliverable. “Whitney is a great balancer, reminding me of family and commitments when I see growth through a tunnel lens. And yet, her work ethic is second to none.”

Provide a brief biography of the nominated employee (up to 125 words):

 Whitney DeBerry spent her college years honing her social media marketing skills. Tresemer Group hired her five months before she had finished her undergraduate degree. She arrived with enthusiasm and practical experience. Her resume' included work as a social media coordinator for Oregon State University’s Student Affairs and work as a social media intern for a small but growing chocolatier. While working with Tresemer Group, Whitney has fine-tuned her skills by earning certifications in Budgeting and Scheduling Projects, Initiating and Planning Projects, Hootsuite Platform, Social Marketing, Hubspot Inbound Marketing, Google Analytics, and Managing Project Risks and Changes. She has accomplished all this while becoming ever more essential to Tresemer Group’s growth. A daughter of Oregon’s Rogue Valley, Whitneykayaks, hikes,andtravels when not working.