Tell Someone Who Cares - Young Female Entrepreneur of the Year
Company: Award Winning Accelerator
Company Description: The Award Winning Accelerator Program is for businesses who want to stand out from the competition, with the credibility and respect as a leader in your industry. Because awards give you the confidence and confirmation to be the best you can be! The award winning program helps entrepreneurs and businesses identity the right awards to enter and guides them through the process.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Young Female Entrepreneur of the Year
Nomination Title: Tell Someone Who Cares - A Solutions-Based Business Founded By A 15 Year Old Girl With Autism
Describe for the judges the activities and accomplishments of the nominated entrepreneur since the beginning of July last year (up to 525 words):
Holley Sommerville-Knott is 15 years old. She has always been an environmentalist. Even though she is young, the damage being done to the planet concerns her. She was aware of the palm oil issue after seeing the movie ‘Rise of the Eco Warriors’ when she was 12, and knew the issue was bigger than she thought. She knew she was not the only one who wants to help the planet and communities affected by the palm oil industry.
She began researching environmental alternatives; she could see the growing trend of people want to be socially responsible and prefer to use organic and natural products. Holley interviewed many people and discovered more consumers moving towards more health-conscious lifestyles, ethical consumerism, digital connectivity as well as more authentic brand experience. It’s an industry booming and expected to reach $13.2 billion by end of 2018. Brands with a natural and/or botanically derived clinical orientation now represent the largest combined share.
The movie highlighted the importance and impact of traditionally harvested, genuinely sustainable, empowering alternative to destructive palm oil. She found a product that can replace palm oil and began Tell Someone Who Cares and makes a range of soap products. The rainforest illipe nut butter is more sustainable and ecofriendly so she developed a platform of solutions. Through these, she's created a consumer movement, that empowers people to create positive change with everyday purchases, so they can be part of the solution.
She began working with the Dayak people of Borneo, The Masarang Foundation of Borneo, the Rise of the Eco Warriors movie producers and Australian manufacturers to develop a range of luxury coconut products containing illipe. The range includes 4 soaps and is being expanded to pet soap, body wash and other personal care products. When people buy a product from Tell Someone Who Cares; it is not just about the product; it's about building a sustainable business that supports communities. A big part of what Holley does is raise awareness and empowers young peopel to part of the solution. Throuhg Host a RAD (rainforest action day) schools and other interested groups can raise money to help communitiesimpacted by palm oil production. All resources are available to download online with posters, STEM based projects, lesson plans etc to learn about the importance of rainforests, bio diversity, and effects of deforestation on climate change. Money raised goes towards forest-based projects in Indonesian communities like local schools.
Her chief accomplishments have been the systemisation of the soap making, outsourcing the soap production. The products then come back to Holley, and her family package and sell online. Over the past 12 months, the product has moved online (development of a website) from being sold primarily at markets. This is allowing her to scale up production. Holley's passion for the environment goes beyond products, her business has allowed her access to influential people and stages where she's sharing her message - she won a scholarship last year to be mentored and has spoken at many events (see supporting documents). In 2018, she won StartUp of the Year in Ballina, NSW.
Provide a brief biography of the nominated entrepreneur (up to 125 words):
Holley Sommerville-Knott is a typical 15-year-old; she loves playing games, her friends and riding her scooter. What stands her out from other teenagers is she has built a business based on her passion to save the planet. She is an accomplished slam poet, jazz singer and speaker. Added to that, she has autism, which gives her a distinct edge when it comes to building her business - her passion and focus is amplified. She has had to overcome kidney disorder and viral asthma to reach her goals, but she persists every day.
Holley is the recipient of two Australia Day Young Citizen of the Year, nominated for a Pride of Australia Environment Medal and NSW/ACT Young Achiever Awards.