TapInfluence - Promise Phelon
Company: TapInfluence, Boulder, CO
Entry Submitted By: Pluck PR
Company Description: TapInfluence’s complete SaaS platform, coupled with an engaged influencer marketplace and strategic services, is the leading solution facilitating real conversations between consumers and brands. The company enables Fortune 1000 brands to tap into the power of digital influencers and their authentic, trusted voices.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Female Entrepreneur of the Year – Business Products –11 to 2,500 Employees
Nomination Title: Promise Phelon, CEO
Describe for the judges the activities and accomplishments of the nominated entrepreneur since the beginning of July last year (up to 525 words):
Promise Phelon is a serial entrepreneur and has been in her current role as CEO of TapInfluence since March 2015. The Boulder-based influencer marketing automation leader is in a rapidly evolving field that is estimated to be valued at upwards of $10B by 2020. After joining TapInfluence, Promise spent last summer converting the company from a services to a SaaS business, growing the company’s revenue by 300 percent by the end of last year.
This April, Promise closed one of the largest rounds of venture capital in Colorado this year: a $14M round led by Noro-Moseley with participation from Grotech Ventures, Access Venture Partners, and MergeLane. Additionally, Promise has spearheaded opening new offices in both Denver, and Mountain View with the intention to double the company’s 50 person headcount by the end of this year. TapInfluence has huge ambitions, partners with the world’s leading brands and agencies, and boasts one of the most vibrant marketplaces for high-quality and impactful influencers. The business is changing the face of advertising.
In the last year, Promise also drove the launches of two market-transforming technologies: TapFusion, the world’s first end-to-end influencer marketing automation platform, and TapFire, TapInfluence’s influencer distribution channel.
Provide a brief biography of the nominated entrepreneur (up to 125 words):
Promise Phelon is the CEO of TapInfluence, a high-growth technology company specializing in influencer marketing. As advertisers and brand marketers seek a meaningful alternative to digital advertising, Promise has redefined influencer marketing as it goes through a period of dramatic transformation as social media marketing matures. Since Promise joined TapInfluence in 2015, she has transformed the business from a services to a SaaS model, driving a 300 percent increase in revenue in 2015. Prior to TapInfluence, Promise was Chief Revenue Officer of the Resumator, CEO of The Phelon Group, and served as CEO of UpMo, an enterprise talent management SaaS system. She's an active mentor at Techstars and a part of the entrepreneurial ecosystem in both Colorado and California.