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Songpa-gu - Female Innovator of the Year


Gold Stevie Award Winner 2016, Click to Enter The 2017 Stevie Awards for Women in Business

Company: Songpa-gu, Seoul, South Korea
Company Description: Songpa-gu is a district of Seoul, South Korea. Songpa is located at the southeastern part of Seoul, the capital of South Korea
Nomination Category: Individual Awards Categories
Nomination Sub Category: Female Innovator of the Year – Government or Non-Profit –11 to 2,500 Employees

Nomination Title: Songpa-gu: Introducing Choon-hee Park, Head of Songpa-gu and the Woman CEO of the Year

Describe for the judges the activities and accomplishments of the nominated woman since the beginning of July last year (up to 525 words):

1. Opened the first public postnatal care center, “The Songpa Maternity Care Center”
The Center was established to resolve significantly low birthrate by providing postnatal care services in the public domain to enable pregnant mothers to benefit from a reduced postnatal care cost. It is offering one-stop total care services that include everything from family planning to prenatal and postnatal care to child rearing.

2. Operating consumer focused child care services
She operates child care services that cope with various child care needs to help improve the low birthrate. Such services cover extended opening hours of child care centers, 24-hour and holiday child care services, centers for children with disabilities and child care centers that specialize in atopy treatment (using eco-friendly cooking and educational materials, a forest camp experience) and infant-oriented and part-time care services.

3. True Living Experience Center
This project is intended to provide opportunities to women that have put their careers on hold, but are ready to rejoin the workforce, and unemployed young people so that they can obtain qualifications, gain hands-on experience and create their own startups. In the Center, you can attend, barista, arrangement expert and nail artist training courses. Every year, 150 trainees complete their courses and 50% of them successfully land jobs or start their own businesses.

4. Held a conference titled “Songpa, Ask a Woman for Directions”
She held a conference to discuss various inconveniences in daily life and ways to resolve them together with experts from various fields including gender equality, policy, safety and social participation in order to develop women-friendly policies. Thus, it tried to reflect the demand by various social levels in administration by resolving the inconveniences that socially disadvantaged and women suffer.

5. CPTED Project
She introduced the most advanced crime prevention technique based on an environmental design called, CPTED, to make Songpa-gu a better place for women. Major developments include the installation of CCTVs; reflective mirrors; LED security lights; fire extinguishers; messaging lights; the replacement of gauge covers; old postboxes; repainting the road with a special fluorescent paint; and establishing street gardens. In particular, the project to make Macheon 1-dong, Songpa-gu a safe district became an example for benchmarking by other local governments.

6. Established a restroom culture with which women feel safe
In order to prevent crimes against women in public restrooms or public bathrooms, emergency bells were installed in 48 places, enabling women to use those facilities without being concerned about safety. Using the bell, women can ask for help in emergency situations and ringing bells may even prevent a crime from happening.

7. Safely Return Home Service
She is offering accompanying and patrol services for women and young people returning home late at night in 13 local districts in Songpa-gu.
The Service is a project for women and other people susceptible to crime in order to help realize the goal of “Safe Seoul for Women” and to create proper jobs for women.

She also promoted projects to make people practice patriotism on their own, for example the Dance 815 flash mob, a Choirs for Unification, Neighborhood greetings and so on.

Provide a brief biography of the nominated woman (up to 125 words):

-Master’s degree in Pusan National University
-Doctor’s degree in Public Administration at Konkuk University
-Passed the bar exam in 2002

- 2015 UN Public Service Award
- 2015 Local Government Manifest Award for performance of campaign pledges
- 2015 King Sejong the Great Sharing Service Award
- 3 gold and silver winners of 2016 Asia-Pacific Stevie Awards
- 1 gold winner at the 2016 International Business Awards
- 2016 Guangzhou International Award for Urban Innovation

Ms. Park elected as the head of Songpa-gu in 2010 and has been serving her term until now. She focuses her administrative power on making Songpa-gu and . She promoted projects to make people practice patriotism on their own