Safecity - ElsaMarie DSilva

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Company: Safecity, Mumbai, India
Entry Submitted By: Red Dot Foundation
Company Description: Safecity is a platform that crowdsources personal stories of sexual harassment and abuse in public spaces. This data which maybe anonymous, gets aggregated as hot spots on a map in- dicating trends at a local level. The idea is to make this data useful for individuals, local communities and local administration to identify factors that causes behaviour that leads to violence and work on solutions.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Female Executive of the Year – Government or Non-Profit –10 or Less Employees

Nomination Title: ElsaMarie DSilva, Founder

Describe for the judges the activities and accomplishments of the nominated executive since the beginning of July last year (up to 525 words):

Since July 2015, less than a year since registering the organisation, ElsaMarie DSilva established a team of passionate individuals in Mumbai and Delhi to take the work of Safecity forward. The team has worked towards collecting crowdsourced data on sexual violence through advocacy and awareness programmes with children, youth and communities.

So far Safecity is the largest crowd map in India and works closely with the police in Mumbai, Delhi and Goa. Over 9000 people from 6 - 60 years of age have attended its workshops on creating awareness on sexual violence and the legislation in effect. Safecity has run online campaigns impacting over 100,000 people and on the ground neighbourhood based campaigns impacting over 10,000 families. Partner organisations in Kenya, Nepal and Cameroon have set up Safecity chapters. Safecity provides 500 volunteers an opportunity to collaborate and contribute resulting in over 10,000 man hours.

Some success stories include Police in Mumbai and Delhi changing their beat patrol timings and increasing vigilence. Municipal authorities and elected representatives in Delhi assured the community that clean toilets would be made available. Safecity is part of the Delhi Police's Parivartan Program on creating awareness amongst children on child sexual abuse.

Under ElsaMarie's leadership Safecity was one of Nominet Trust's top 100 social innovations, won the United Nations Alliance of Civilisations/BMW Group's Intercultural Innovation Award and won the Digital Woman Award in social impact by SheThePeople. She is listed as one of BBCHindi's 100 Women.

She represented Safecity at the Global Entrepreneurship Summit 2016 in San Francisco, an initiative of President Obama and is a U. S. Department of State Fortune Mentee (2016), Rotary Peace Fellow (2016), an Aspen New Voices Fellow (2015).

She has penned articles that have appeared in CNN, Huffington Post, WIP amongst others. She has spoken about her work at TEDx MidAtlantic, UN Women, State Department, Vital Voices South to South Leadership Summit. She has been a panelist for NDI, SheThePeople and hosted a roundtable at CityLab London 2015.

ElsaMarie has many qualities of a new generation leader: values-based leadership, optimism about social change, an ability to attract and work with volunteers, a belief in using new technologies strategically to solve 'old' or intractable issues, skills in managing diverse partnerships across multiple sectors, an understanding of how online and offline strategies complement each other, and an orientation towards impact and results. We need these qualities to create measurable social change – ElsaMarie has them in abundance.

She currently writes a column for SheThePeople and hosts a chat show MySafecity in Twitter's BlueRoom.

Provide a brief biography of the nominated executive (up to 125 words):

ElsaMarie D’Silva is currently the Managing Director and co-founder of Safecity which is a platform that documents sexual harassment and abuse in public spaces. She is responsible for the day to day running of the organisation, its campaigns with various partner organisations, management of volunteer teams across the country and forging new partnerships.

Prior to Safecity, she was in the aviation industry for 20 years where she worked with Jet Airways and Kingfisher Airlines. Her last portfolio was Vice President Network Planning & Charters where she oversaw the planning and implementation of 500 daily flights. She also represented Kingfisher Airlines at the Ministry of Civil Aviation with regards to bilaterals and other planning related matters.