RevenueWire - Bobbi Leach
Company: RevenueWire Inc, Victoria, BC, Canada
Company Description: RevenueWire is an award winning, global Ecommerce platform optimized for software and digital services. We empower our clients to grow their business online by optimizing every phase of the transaction lifecycle through both our Commerce platform and our performance marketing channels with world leading services including AffiliateWire.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Female Executive of the Year in Canada
Nomination Title: Bobbi Leach, CEO
Describe for the judges the activities and accomplishments of the nominated executive since the beginning of July last year (up to 525 words):
Bobbi Leach is CEO of the RevenueWire group of companies – RevenueWire Commerce, AffiliateWire, CallStream and Constant Content – all of which are dedicated to helping ecommerce businesses successfully sell online. Though offering a very diverse range of services from payment processing to content creation and performance marketing, each business unit has grown into profitable and award-winning leaders in their respective industries under Leach’s direction over the past 7 years. This past year has been no exception with strong growth and major milestones achieved that will foster success in the years to come. In 2015, for the third consecutive year, RevenueWire was listed as one of Canada’s fastest growing companies by PROFIT magazine with all business units led by Leach contributing to this recognition.
RevenueWire Commerce is an end-to-end ecommerce platform for companies needing secure online payment processing for customers around the world. Under Leach’s direction, the company has recently pushed into a new niche – subscription management. As part of this, RevenueWire won the right to provide a highly customized ecommerce solution for adidas’ new venture into subscription boxes – Avenue A. Geared towards female runners in the United States, it was called the best subscription launch of 2016 by the founder of My Subscription Addiction with RevenueWire providing the recurring billing and back-end payment capabilities.
AffiliateWire is a performance marketing network for companies looking to increase their sales and customer acquisition online. This past year has seen the business unit add CPA (Cost Per Action) in addition to its traditional CPS (Cost Per Sale) model. This has dramatically expanded the range of businesses that AffiliateWire can support with online lead generation and has also attracted new performance marketers. AffiliateWire was once again ranked one of the top 10 affiliate networks in the world by the authoritative Blue Book magazine in early 2016.
CallStream is a network of affiliated call centers that provide premium tech support. Agents monetize inbound support calls for software and other device vendors by offering callers complementary products and services. The business unit is expanding its services due to the explosion of the Internet of Things and the connected home where there is growing demand for consumer support activating and integrating devices into increasingly complex home networks.
Finally, Leach is also CEO of Constant Content, which links online companies needing content creation with a network of 100,000 expert writers. A new user interface, an integration with stock photo company Shutterstock and a focus on providing premium custom content has seen Constant Content land major clients like Walgreens, Kijiji, UTrip, Hayneedle, Zozi and Zulily. Accordingly, the business unit is poised to have its best year ever doubling its revenue and supporting clients ordering up to 60,000 pieces of content a month. The company was nominated for Product of the Year at the 2016 VIATeC Awards.
Leach has led these companies to be profitable, award-winning leaders in each of their respective industries with very positive outlooks for future growth. Specifically, she has done this with an emphasis on data-driven decision-making, ongoing strategy discussions and an open and collaborative approach with her leadership team.
Provide a brief biography of the nominated executive (up to 125 words):
With nearly 25 years as a senior business leader, Bobbi Leach has a proven track record of growing employees, businesses and communities.
Based in Victoria, Canada, Leach’s career has seen her in leadership roles in several technology companies. As CEO of RevenueWire for the last 7 years, she has grown top line revenue to over $200 million a year with the number of employees increasing from 12 when she started to over 75 now. She was named 2015 VIATeC Executive of the Year and was a silver winner in the Executive of the Year in Canada category at the 2015 Stevie Awards.