Regional Hospice and Palliative Care - Female Executive of the Year
Company: Regional Hospice and Palliative Care
Entry Submitted By: Mona Finston Public Relations
Company Description: Regional Hospice and Palliative Care is dedicated to providing care, comfort and compassion for those facing life-limiting illness and loss. They believe every patient deserves to live with dignity, be pain free and spiritually fulfilled, and whenever possible, to remain in the setting they choose. In 2015 they built Connecticut’s first and only state-of-the-art, private suite hospice facility.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Female Executive of the Year – Government or Non-Profit –11 to 2,500 Employees
Nomination Title: Cynthia Emiry Roy: Facilitating End of Life Conversations
Describe for the judges the activities and accomplishments of the nominated executive since the beginning of July last year (up to 525 words):
In 2010, Cynthia Emiry Roy, while serving as President and CEO of the 35-year-old Regional Hospice and Palliative Care in Danbury, CT, began lobbying state and federal representatives about reinventing Connecticut’s antiquated 1977 regulations in hospice care for inpatient hospice. She was convinced that inpatient hospice care regulations could and should be improved. After years of waging this battle, Cynthia succeeded in changing the hospice industry in Connecticut. And in 2015, her dream of a special facility dedicated to the comfort and dignity of patients and their families came to fruition with the opening of The Center for Comfort Care and Healing – the first and only $14 million, 36,000 square foot nonprofit, all-private-suite hospice facility in Connecticut. The facility is dedicated to helping patients live out their remaining days in peace and comfort. And through Cynthia’s efforts, every hospice facility going forward, both not-for-profit and for profit, must adhere to the new regulations.
In early 2017, Cynthia decided to take her mission a step farther by helping to “take the taboo” out of the topic of dying. It’s an important conversation that many (if not most) families have great difficulty with and she felt it was imperative to change that. Cynthia enlisted the talents of a colleague, a former Executive Creative Director and Executive Vice President of Y&R Advertising, who brought together an elite creative team of advertising and animation professionals. After a period of almost 9 months of working side-by-side with the team, Cynthia’s vision has been realized in a series of animated ads called Making the Best of Everyday, developed to motivate discussions and begin to look at the end of life in a different, more meaningful way. The campaign, comprised of three ads, features a realistic, holistic, unexpected, even humorous approach to the difficult topic of end of life and the importance of dignified hospice care. The ads contain messages that are informative, but also warm and relatable. Cynthia believes that the end of life is an event that impacts all of us, and deciding how to best deal with it for ourselves, our parents, spouses, or even our children can help relieve some of the stress and guilt that are as inevitable as death itself. These ads were not created to fill the suites at the Center for Comfort Care and Healing, which are routinely filled to capacity with patients and their families. Cynthia’s primary mission is to inspire and help facilitate the conversation.
In addition to creating and bringing the ads to fruition this year, Cynthia was also honored with a nomination and acceptance to the Young Presidents Organization (YPO), considered the premier leadership organization of chief executives in the world with a global network of approximately 25,000 members in more than 130 countries. In her Fairfield CT/Westchester NY ("Fairchester") chapter, Cynthia is one of only three women members and the only CEO in the non-profit sector. Through this affiliation, Cynthia hopes to share her vision for hospice care with a much broader audience, effecting change in her community and well beyond.
Provide a brief biography of the nominated executive (up to 125 words):
Cynthia Emiry Roy, MS, LCSW, CHA
Cynthia is recognized as an expert in end of life care and palliative care for the last 20 years. She joined Regional Hospice and Home Care of Western CT as President and CEO in 2007 and has grown the organization to a $16 million corporation. Cynthia was an ambassador for the NHPCO Foundation for Hospices in Sub-Saharan Africa. In September 2013, she was appointed by Speaker of the House to Governor Malloy's Palliative Care Advisory Council.
Cynthia received a master's degree from Columbia University and a bachelor's from Boston University. She holds an accreditation as both a home case manager and hospice administrator. She is a member of the Board of Directors for the Connecticut Association for Healthcare.