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Pink Elephant - Most Innovative Woman of the Year


Gold Stevie Award Winner 2016, Click to Enter The 2017 Stevie Awards for Women in Business

Company: Pink Elephant, Burlington, ON, Canada
Company Description: We Lead The Way! A premier global training, consulting and conference service provider, Pink Elephant has an undisputed reputation for leading the way. We’re proud of our pioneering and innovative spirit, which has enabled us to introduce and spearhead many revolutionary concepts and programs since 1980.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Most Innovative Woman of the Year - Business Services

Nomination Title: Fatima Cabral, CEO & Co-founder

Describe for the judges the activities and accomplishments of the nominated woman since the beginning of July last year (up to 525 words):

Since its beginnings in a small basement apartment in 1989, Pink Elephant has grown into a premier global training, consulting and conference service provider, operating through many offices across the globe.

Fatima Cabral, CEO and co-founder, is recognized as a pioneer and the driving force behind the ITIL® revolution in North America, the best practice framework she helped introduce in 1997, making it one of the most desired set of IT skills by employers! Fatima has since expanded Pink Elephant’s scope to include must-have skills for business leaders as well, with the introduction and expansion of the Organizational Change Management portfolio. This includes the first ever Organizational Change Management Self-Paced course based on the Change Management Body of Knowledge by the Change Management Institute. Recognizing the time pressures on today’s professionals, now ALL of Pink Elephant’s courses can be taken virtually, with many offered in the self-paced format as well.

Pink Elephant’s Annual International IT Service Management Conference & Exhibition celebrated its 21st anniversary in February, and attracted 1,500 attendees at the Bellagio Hotel in Las Vegas. This conference is known as the world’s largest and most respected ITSM event, and planning is already well underway for the 22nd edition – this time in Orlando! Pink has expanded its success with similar conferences in Singapore and Kuala Lumpur, Malaysia, and an annual one-of-a-kind IT Service Management Leadership Forum in Scottsdale, Arizona.

This year Pink Elephant has achieved new “firsts” by launching:

-“My Pink” knowledge portal – access to expert guidance in a single click
-PinkCONNECT – A web-based series of events, attracting 1,500 global attendees in its first iteration!
-Smart Kits – providing expert guidance, including templates, example plans, case studies and multi-media modules, to immediately get the ball rolling on new improvement initiatives
-A brand-new education portfolio based on the Agile movement, with six courses already being taught
-Agile Service Management Primer
-Agile Scrum Foundation
-Certified Agile Scrum Master & Leader
-Certified Agile Service Manager
-Agile Project Management Foundation
-Agile Project Management Practitioner
-A variety of new courses to offer a well-rounded portfolio to industry professionals, covering topics such as Big Data, Cloud, Service Automation and Public Private Partnerships

Along with these achievements, Fatima has been ranked amongst PROFIT Magazine’s Top 100 Woman Entrepreneurs, received Gold, Silver and Bronze Stevie awards, and honored by the Federation of Portuguese-Canadian Business Professionals. Pink Elephant has received awards including: Top 300 Canadian IT Companies (Branham Group Inc.); Top 250 Canadian ICT Companies (Branham Group Inc.); Top 100 Fastest Growing Companies in Canada (PROFIT Magazine) and Ontario Global Traders Award (Ontario Government).

Other notable accomplishments for Pink Elephant include training over 350,000 IT and business professionals and holding the industry’s highest customer approval ratings, at 96%.

Within the last year, Fatima has also been a keynote speaker at PinkFORUM16, providing a voice and face for women leaders, and was an esteemed judge for the 2016 Women In Business Stevie Awards. Perhaps the greatest testament to Fatima’s success are the 16 “Pinkers” who have stayed with her for over 10 years through many varied opportunities and challenges to get Pink Elephant to where it is today.

Provide a brief biography of the nominated woman (up to 125 words):

Fatima Cabral is CEO and co-founder of Pink Elephant. Since starting Pink Elephant in 1989, Fatima has been a driving force behind its success across North America, South-East Asia, Australia and New Zealand. After introducing ITIL® to North America and Asia in 1997, Pink Elephant has firmly established an undisputed reputation globally for leading the way in training, consulting and conference services. Fatima is also a founding member of itSMF and one the of the world’s first Help Desk Institute Chapters.

Fatima’s leadership and strong entrepreneurial spirt has been consistently recognized, she has ranked in the PROFIT W100 of Canada’s Top Women Entrepreneurs for eight successive years, received multiple Stevie awards, and a business award from the Federation of Portuguese-Canadian Business Professionals.