New Directions for Women - Rebecca Flood
Company: New Directions for Women, Newport Beach, CA
Entry Submitted By: HKA Marketing Communications
Company Description: New Directions for Women is a world renowned private drug and alcohol rehab offering evidence based addiction services exclusively to women of all ages. Services offered are detox, residential rehab, intensive sober living, and outpatient services to women, women with dependent children, and pregnant women.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Female Executive of the Year – Government or Non-Profit –11 to 2,500 Employees
Nomination Title: Rebecca Flood - Visionary national ambassador for recovery
Describe for the judges the activities and accomplishments of the nominated executive since the beginning of July last year (up to 525 words):
Rebecca (Becky) Flood is a visionary national ambassador for recovery, and the advancement of women. Becky finalized the private fundraising of a $2.2 million renovation project for a 30+ year old residence that has served 5,000 women healing from addiction, and oversaw a volunteer Construction Committee through the building’s completion. This new building opened in February 2016, and includes a number of unique features including a Spiritual Sunroom, expanded group and dining spaces and a Monarch Butterfly garden - all specially designed to unite women in recovery and the community.
She also has volunteered her time to support the launch of Serna Academy, Orange County’s only sober high school, slated to open by January 2017. This initiative is vital to the community, with 2,500 teens abusing prescription drugs for the first time every day in America, according to the National Survey on Drug Use and Health in 2015. Becky has offered New Directions for Women as a meeting place for all planning committee meetings and has personally mentored the Executive Director for two years. Valuing the power of partnership, Becky has forged collaborative relationships with other female-led nonprofits in Orange County, including Human Options, Girls Inc., and WisePlace, knowing that there is power in partnership.
Inspired by the fundraising philosophy of Faith Strong, New Directions for Women’s largest donor, Becky goes above and beyond when giving her time and talent to not only her own organization but others as well. It is not unusual for Becky to volunteer out of state to conduct nonprofit fundraising training – The Bridge to Recovery in Tennessee being a recent example of this. Becky also is the primary Founder, and President of the Board of Directors of the Women CEO Global Alliance – a Behavioral Healthcare Roundtable. Since July 2015, she has overseen the incorporation of the organization as a 501(c)(3), grown the membership to 23 members, and served on the planning committee of a major national conference for the organization in March 2016 with noted keynote speakers such as Agapi Stassinopoulos and Dr. Pepper Schwartz. While the vast majority of the behavioral healthcare workforce is female, Becky conceptualized this organization due to the “graying out” of leadership, which was dominantly male, without a steady pipeline of mentored leaders to fulfill their duties.
Becky shines light on the glories of sobriety and her ongoing mission is to break down the stigma that still exists around the chronic, fatal, incurable disease of addiction (especially for women). She is the Women’s Addiction Issues Blogger for Addiction Professional, a leading trade publication in the addiction field. In July 2015, Alcoholics Anonymous held the 80th Anniversary Convention in Atlanta, Georgia where Becky created a line of merchandise with the intention of encouraging recovering people to be “out” about their recovery and proud of their personal story. She also has supported the creation of the Bill W. documentary, about the founder of Alcoholics Anonymous, which will air on public broadcast for the first time in Sept. 2016.
Provide a brief biography of the nominated executive (up to 125 words):
In her four decades of experience in the health care industry, Rebecca (Becky) Flood, MHS, LCADA, NCAC II, CADC, CIP has demonstrated expertise in program development, implementation, evaluation, fundraising, marketing, and board relations. Becky attended Johns Hopkins University and obtained her Master of Human Services from Lincoln University. In addition to her current role of twelve years as CEO of women’s rehab center New Directions for Women, Becky donates much of her time to providing training for nonprofits at national conferences as a Commission on Accreditation of Rehabilitation Facilities surveyor and serves on multiple international, national, and local boards with a mission of serving their communities.