NCR Corporation - Female Executive of the
Company: NCR Corporation, Atlanta, GA
Entry Submitted By: Arketi Group
Company Description: NCR Corporation (NYSE: NCR) is a leader in omni-channel solutions, turning everyday interactions with businesses into exceptional experiences. With its software, hardware, and portfolio of services, NCR enables nearly 700 million transactions daily across financial, retail, hospitality, travel, telecom and technology industries. NCR is headquartered in Atlanta with about 30,000 employees.
Nomination Category: Individual Awards Categories
Nomination Sub Category: Female Executive of the Year – Business Products –More Than 2,500 Employees
Nomination Title: Marija Zivanovic-Smith, Enterprise Vice President of Communications and Public Affairs
Describe for the judges the activities and accomplishments of the nominated executive since the beginning of July last year (up to 525 words):
Marija Zivanovic-Smith oversees all communications and public affairs including Government, Public, Community and University Relations, and the Employer Brand for NCR. She is the champion of NCR’s culture and brand identity.
As champion for NCR’s global brand, she’s secured two critical legislative victories and negotiated over $300M in global incentives, including $29M since July 2017. This includes the highest-ever granted support from the state of Georgia and City of Atlanta for NCR’s global headquarters relocation.
In 2018, Zivanovic-Smith and team achieved a 51% increase in Y/Y brand awareness in target media outlets. With Zivanovic-Smith’s strategy, NCR dominates share of voice (SOV) among its top competitors.
-68,261 media placements featuring NCR
-55.21% SOV vs. #1 competitor
-Her team’s social media campaign, celebrating NCR’s new global headquarter opening, workplace and culture transformation, earned PR News’ PR and Social Media Award in May
Zivanovic-Smith is also leading an enterprise-wide initiative to transform how NCR digitally shares information and collaborates with its over 30,000 employees. Her efforts this year have made internal communication engagement rates the highest since 2015.
-Internal email campaigns reduced by 68% 2017-2018 (Y/Y)
-Unique click rates up 11% (Y/Y)
Zivanovic-Smith also was at the forefront of overhauling and reimagining the NCR.com digital customer and talent experience. Currently, she’s reinventing NCR’s Intranet to create a cutting-edge internal communications platform.
Internationally, Zivanovic-Smith plays a pivotal role in leading the emerging markets strategy for NCR. She advises on market access approaches and helps to determine how the company can remain competitive internationally.
Zivanovic-Smith, who is fluent in three languages, led the investment of NCR’s modern-day presence in Atlanta (GA), Serbia, Malaysia, India, and Scotland. She builds meaningful government, university and community relations to create ecosystems for success for NCR and its customers.
Within the last 12 months, Zivanovic-Smith’s international successes include:
-Negotiating incentives with the Serbian government, resulting in a new, first of its kind, digital services campus in the Balkans
-Joining the Serbian Blockchain Board, dedicated to expanding the platform throughout Eastern Europe
-Increasing awareness within APEC governments about the growing threat of data localization laws
-Leading the team to recruit more than 300 interns and 100 full-time employees through strategic partnerships with top colleges and universities
Zivanovic-Smith is one of three White House appointed U.S. representatives to the Asia Pacific Economic Cooperation (APEC) Business Advisory Council (ABAC). Within the ABAC, Zivanovic-Smith serves as a proponent for expanding the digital economy and opening doors for wider digital trade.
Additionally, Zivanovic-Smith is a leading voice in the advancement of women in international business. In July 2018, she moderated the high-profile Empowering Women Forum in Kuala Lumpur and kicked off a women’s empowerment network at NCR’s Kuala Lumpur campus.
As champion of NCR’s culture and brand, she also oversees the NCR Foundation, which provides grants that help people become self-sufficient in communities around the globe. She has grown and expanded its volunteer Ambassador program to NCR offices in 40 countries.
Her creativity, passion and drive make Zivanovic-Smith a highly-regarded leader in NCR communities.
Provide a brief biography of the nominated executive (up to 125 words):
Marija Zivanovic-Smith is Enterprise Vice President of Communications and Public Affairs, including Government, Community and University Relations, Corporate Communications, and the Employer Brand for NCR Corporation. As champion of NCR’s culture and brand identity, she also oversees the NCR Foundation providing grants that help people become self-sufficient in communities where NCR employees and customers live and work around the globe.
Zivanovic-Smith is one of three U.S. representatives nominated by the White House to the Asia Pacific Economic Cooperation (APEC) Business Advisory Council (ABAC). She also serves on the Information Technology Industry Council (ITIC) Board of Directors, the Advisory Board of Serbian Blockchain Initiative (SBI), the City of Atlanta WEI Board, and is a trustee of the NCR Foundation.