Company: MilkPEP, Washington, DC, USA
Entry Submitted By: Weber Shandwick
Company Description: The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the National Milk Mustache "got milk?"® Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk.
Nomination Category: Communications & Marketing Awards Categories
Nomination Sub Category: Consumer Marketing Campaign of the Year

Nomination Title: REFUEL Reaches Elites and Everyday Athletes with Nature’s Recovery Drink

Tell the story of this nominated marketing campaign for the judges (up to 525 words).

SEE ATTACHED.

Provide a brief biography of the leader of the team that planned and executed this marketing campaign (up to 125 words):

Hugh Williams is a senior vice president in the Denver office of Weber Shandwick with more than 17 years of experience developing and executing high profile national public relations programs. He currently coordinates communications for the REFUEL | "got chocolate milk?" campaign, an integrated program that educates athletes on the post-exercise recovery benefits of chocolate milk.

Williams has an account history that includes Unilever, IBM, Samsung, Campbell Soup Company, KFC, GlaxoSmithKline, Colombian Coffee and the "got milk?" Milk Mustache campaign.

A certified “tri-geek,” when not in the office, Williams can be found putting countless laps in the pool, riding his bike around the foothills of the Rockies or pounding the pavement as he trains for IRONMAN competitions and marathons.