Maria Shireen® - Startup of the Year
Company: Maria Shireen®, San Diego, CA
Company Description: Maria Shireen is a functional fashion accessories company headquartered in San Diego, CA. The company launched in 2015 and has sold their products in over 45 countries. Their flagship patent protected product has been described as genius and every women’s must have accessory and has been featured in over 100 fashion and beauty print, online, broadcast media outlets.
Nomination Category: Company/Organization Awards Categories
Nomination Sub Category: Startup of the Year - Consumer Products Industries
Nomination Title: Maria Shireen®
Describe for the judges the activities and accomplishments of the nominated organization since the beginning of July last year (up to 525 words). Begin this section with the date since July 1 2014 on which this organization began operations: Text Redacted For Publication
Maria Shireen® a functional fashion accessories company headquartered in San Diego, CA. The startup launched in 2015 and has sold their products in over 45 countries and has been featured in over 100 fashion and beauty print and online publications and national broadcast. Since July 2016, Maria Shireen® has been awarded 8 utility patents, 9 design patents, 24 trademark registrations and recently won the 2017 Red Herring Top 100 North America and Global Winner award and was a Retail Innovation finalist. Additionally, Maria Shireen® has been named one of America’s Best Entrepreneurial companies by Entrepreneur Magazine.
The brand has a dedicated celebrity following which includes Gabby Douglas, Candace Cameron, Lauren Makk, Chrissy Teigen, Brandy and many others. The company is actively involved in social good initiatives through its CHARITY TIES™ program and supports non-profits like Bright Pink and the National Coalition for Maternal Mental Health (NCMMH). In 2018, Maria Shireen® will enter the wearable tech market with the launch of its first digital accessory line, fit by Maria Shireen®.
Provide a brief biography of the person or persons who lead the nominated company (up to 125 words):
Co-founded by design engineers, Shireen and Arni Thor, Maria Shireen® is a functional fashion accessories company and is the inventor and manufacturer of the hair tie bracelet. Shireen Thor serves as the CEO and has had a successful career spanning nearly 10 years as a medical device design engineer and product marketer. She was recently named a top finalist as 2017 Business Women of the Year in her hometown, San Diego. Arni Thor is the co-founder and CTO, with over 15 years’ experience in the medical device industry as a design engineer and director of R&D, and the world’s leading inventor in orthopedic product design. After running $50M+ product P&Ls and working with companies like Accenture and CareFusion, Shireen has merged her design and engineering ‘fix problems’ bias to help others; has taken a deep dive into co-founding and running a startup accessories company.
Choose one (even if both apply): The CEO (or other principal manager) of this company is a woman, and at least 40% of the management team is comprised of women.