LoveBug Probiotics - Company of the Year
Company: LoveBug Probiotics, New York, NY
Company Description: LoveBug Probiotics is a leading producer of ultra-high- quality probiotic supplements for infants, children, and adults that delivers a healthier, more effective solution than the competition. The Company’s award-winning products can be found in over 10,000 stores nationwide, including top retailers like Target, CVS, Vitamin Shoppe, Harris Teeter, HEB, Giant Eagle, and Fresh Thyme.
Nomination Category: Company/Organization Awards Categories
Nomination Sub Category: Company of the Year – Consumer Products – 10 or Less Employees
Nomination Title: LoveBug Probiotics
Describe for the judges the activities and accomplishments of the nominated organization since the beginning of July last year (up to 525 words):
In 2017 LoveBug was available in 2,000 retailer's doors. Now in 2018, we are available in more than 10,000 doors, including a nationwide launch at CVS. We are building a highly differentiated brand and voice, as can be seen on our social media (see attached links) in which our message is educational, millennial and informative. LoveBug has a unique, fun, and approachable voice - with a particular emphasis on changing the world through the health of moms and babies.
We are at the forefront of product development in probiotics, and this year we launched "The First Staged Probiotic for Babies" which is a proprietary blend of probiotics for babies from birth to age 4. We recently won the Eco Excellence award for best new supplement for kids - a prestigious award won by several hundred million dollar brands.
We also launched a new product, "Labor of Love" which is a pre- and post-natal probiotic with Folic Acid. Labor of Love not only nurtures a pregnant mom’s microbiome, but also provides breastfeeding moms key strains at the most crucial stage of development of a baby's microbiome. - 80% of which is formed between birth and the age of three.
LoveBug is woman-owned and woman-led, and we are very proud to claim "By a Mom, for Moms.” The Genesis of LoveBug occurred after Ashley became sick from multiple courses of antibiotics during the birth of her son. While antibiotics are incredibly useful, they not only kill the bad bacteria, but the good as well. Surprisingly, children under the age of two are prescribed more antibiotics per capita than any other age group. Ashley created LoveBug to provide condition specific, premium probiotics for the whole family. Hippocrates said it best when he stated "all disease begins in the gut." Conversely, so do health and wellness, wherein 70% of a person's immune system begins there. LoveBug Probiotics is mission driven to make this generation of families the healthiest ever.
Provide a brief biography of the person or persons who lead the nominated company (up to 125 words):
Ashley Harris is our CEO. Ashley is a working mom with a five year old son that has just started kindergarten and a seven month old daughter. LoveBug was founded by Ashley after she became sick from receiving too many antibiotics during the birth of her son. Ashley has built LoveBug to more than $4MM in revenue since founding from hands on trial and error!
Prior to founding LoveBug, Ashley worked as a specialist in Sotherby's 19th Century European Painting. Ashley is a board member of 7 Park Avenue Corporation in New York. Ashley has a BA in English Literature from the University of Pennsylvania, and aMasters in Fine and Decorative Art (MFA) from the Sotherby’s Institute in London.
Choose one (even if both apply): The CEO (or other principal manager) of this company is a woman, and at least 40% of the management team is comprised of women.