Linqia - Company of the Year
Company: Linqia, San Francisco, CA, USA
Company Description: Linqia is an influencer marketing platform that is changing how brands think about their content marketing programs. Founded in 2012, Linqia works with over 200 leading national brands including Black & Decker, Epson, Gerber, Herdez, JP Morgan Chase, Kimberly Clark, Mezzetta, NBC, Nestle, Purina, Samsung, Unilever, Viacom and Walmart. Linqia is headquartered in San Francisco, CA.
Nomination Category: Company/Organization Awards Categories
Nomination Sub Category: Company of the Year – Business Products – More Then 10 Employees
Nomination Title: Linqia Enters Second Consecutive Year of Profitability And 150% Year Over Year Growth
Describe for the judges the activities and accomplishments of the nominated organization since the beginning of July last year (up to 525 words):
Linqia, the first performance-based influencer marketing platform, achieved its second consecutive year of profitability and 150% year over year growth. With 6 of the world’s 10 largest CPG companies by revenue as customers, Linqia has developed a thriving business in the brand and retail sectors with a customer renewal rate of 93%. This past year, the company has successfully expanded into the fashion, beauty, media and travel industries. Key customers include Black & Decker, Epson, Gerber, Kimberly Clark, Mezzetta, NBC, Nestle, Samsung, Unilever, Viacom, and Walmart. Additionally, Linqia is proud to be staffed by over 50% women, including an engineering team that is over 45% female, a rarity in the technology startup sector.
Rather than charging per individual piece of content (the traditional influencer marketing pricing model), Linqia was built on the premise that brands and advertisers only pay for results driven by the influencer content, an innovative influencer marketing model that attracted 258 influencer programs over the past 12 months. More than half of these programs were repeat business with over 20 new customers coming in as a referral from existing clients.
To capitalize on this momentum, Linqia strengthened its management team with the appointment of two key executives. Rob Goulding, former National Director of U.S. Sales for Twitter, joined Linqia as the new vice president of sales and Kristin Hersant, former VP of Marketing for Livefyre, has been tapped as vice president of marketing.
Linqia is designed to make influencer marketing seamless through turnkey programs that are guaranteed to deliver truly influenced consumers. Its influencer marketing programs are the easiest way to inspire action with brands’ target audiences, reaching today’s consumers through authentic, influencer generated content. Linqia’s unique pricing model means brands only pay for consumers who have developed an emotional connection with the brand and have taken an action as a result.
Provide a brief biography of the person or persons who lead the nominated company (up to 125 words):
Recognized as one of the leading women in technology by Forbes, Maria Sipka is the president and co-founder of Linqia, the first performance-based influencer marketing platform. Linqia works with over 200 leading national brands including Bertolli, Black & Decker, Epson, Gerber, Herdez, JP Morgan Chase, Kimberly Clark, Kotex, LaPrarie, Mezzetta, NBC, Nestle, Nickelodeon, Purina, Samsung, Stanley, Unilever, Viacom and Walmart. Prior to Linqia, Maria was the founding COO at XING, Europe’s leading business network, where she led XING’s communities and premium group offerings, exiting shortly after its IPO. She also founded the content marketing agency Cherry Communications at age 18 and grew the agency to be one of the most respected consultancies in Australia. She currently lives in San Francisco with her family.
Choose one (even if both apply): The CEO (or other principal manager) of this company is a woman, and at least 40% of the management team is comprised of women.